About this opportunity
Rate lists this Marketing Leader opportunity in chicago, Illinois. Review the employer’s description below for duties, qualifications and application requirements.
Job description
Overview
Performance Marketing Focus . This role is built for a performance-driven operator who knows how to scale consumer-direct businesses. As Marketing Leader, you will take the CEO’s vision and translate it into measurable, high-impact growth across all channels. This is not just an execution role. You will own performance.
You bring a repeatable playbook for building and scaling consumer brands and have done it more than once. You understand how paid media, lifecycle marketing, creative, and product work together as a single growth engine, and you know how to pull each lever to drive efficient, compounding results.
You will work across performance marketing, creative, cross-sell and upsell, direct Mail, and email to drive full-funnel growth. Success in this role requires operating effectively in a highly matrixed environment, influencing across teams, and ensuring every initiative ties back to clear business outcomes.
The role plays a central part in Rate’s growth as it expands leadership in HELOC, insurance, and app ecosystems, scaling the Rate app from 500K to 10M+ users.
Responsibilities
Own performance marketing strategy and execution across paid media, lifecycle channels (email, push), direct mail, and emerging channels
Translate company vision into scalable, ROI-driven growth plans across acquisition, engagement, and monetization
Drive full-funnel performance from acquisition through cross-sell, upsell, and retention
Partner closely with creative teams to develop, test, and iterate high-performing concepts and messaging
Work with cross-sell and upsell teams to maximize lifetime value and products per customer
Lead coordination across marketing, product, sales, and analytics to ensure aligned execution
Establish structured testing frameworks across creative, channel, audience, and offer, and scale what works
Build and maintain clear visibility into campaign performance, budgets, forecasts, and results
Identify growth opportunities across mortgage, HELOC, insurance, and app ecosystems
Drive operational rigor across workflows, timelines, and cross-functional collaboration
Act as a force multiplier by removing friction, accelerating execution, and raising performance standards
KPI Ownership
Acquisition and Growth: app downloads, new users, CAC/CPA, channel efficiency
Engagement: MAU, DAU, DAU/MAU ratio, session frequency
Retention: 30/60/90-day retention, churn, cohort performance
Revenue: total revenue, ARPU, contribution from non-mortgage products
Cross-Sell and Upsell: cross-sell rate, products per customer, multi-product conversion
Unit Economics: LTV/CAC, payback period, marginal CAC by channel
Lifecycle Performance: email and direct mail conversion rates, open and click rates, reactivation
Creative Performance: CTR, CVR, creative-level ROI, fatigue indicators
Product Adoption: engagement with key app features, including AI-driven experiences
Requirements
8+ years of experience in performance marketing, growth, or consumer marketing leadership roles
Proven track record of building and scaling consumer-direct brands
Deep expertise in paid acquisition (search, social, display), lifecycle marketing (email, SMS, push), and offline channels such as direct mail
Strong understanding of full-funnel economics including CAC, LTV, payback periods, and attribution
Experience driving cross-sell and upsell across multiple product lines
Ability to lead and influence in a matrixed organization without direct authority
Data-driven mindset with strong analytical skills and a focus on testing and iteration
Strong partnership with creative teams and a clear perspective on what drives performance
High level of execution with strong attention to detail and speed
Comfortable operating in a fast-paced, high-growth environment with ambitious targets
Benefits
The company offers a comprehensive benefits program to eligible employees, including eligibility to participate in a company-sponsored 401(k); vacation benefits; eligibility for medical, dental, vision, and prescription drug benefits; flexible benefits (e.g., healthcare and/or dependent day care flexible spending accounts); life insurance and death benefits; critical care insurance; personal accidental insurance; commuter benefits; pet insurance; certain time off and leave of absence benefits; well-being benefits (e.g., employee assistance program); and other supplemental benefits (e.g., legal planning assistance; identity theft protection; wellness resources).
Rate is an Equal Opportunity Employer that welcomes and encourages all applicants to apply regardless of age, race, sex, religion, color, national origin, disability, veteran status, sexual orientation, gender identity and/or expression, marital or parental status, ancestry, citizenship status, pregnancy or other reason protected by law.
Click here to apply online
Note: This job description has been refined for formatting and clarity.
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Worksite address
chicago, IL, 60290, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.