About this opportunity
Informa Markets lists this Marketing Manager opportunity in chicago, Illinois. Review the employer’s description below for duties, qualifications and application requirements.
Job description
Informa Markets, a division of Informa, creates global event platforms across 14 specialist markets.
Job Description
This role is based in our Chicago Office.
As a vital member of the show management team, you will collaborate closely with the Group Event Director and Marketing Lead to develop and execute comprehensive event marketing strategies across both digital and traditional channels.
Role Accountability and Duties
Collaborate on marketing strategy for IME’s show brands and align with event goals
Create, manage, and produce attendee and exhibitor promotional campaigns
Analyze attendee segments and personas to drive attendance and meet KPIs
Tactical execution of marketing campaigns
Partner with central marketing to bring show brands to life and align with messaging
Work cross‑functional teams on themes, ideas, schedules (sales, event, digital, graphics, email, web, data, ops, conference)
Oversee development and production of digital and printed collateral for in‑person and virtual events
Drive continuous improvement and propose fresh ideas for event marketing impact
Develop relationships with external media partners for barter and advertising opportunities
Own website content and ensure accuracy and timeliness
Manage marketing budgets and costs
Post‑show analysis of marketing campaigns, post‑show surveys
Travel 15% of the time and work across time zones
Qualifications
Minimum 3 years of marketing experience, preferably in trade show or events environment
Solid understanding of SEO, PPC, and social media
Influencer marketing experience is desirable
High creativity and outside‑box thinking for innovative marketing strategies
Exceptional organizational skills and attention to detail, capable of managing multiple projects simultaneously
Proficiency in marketing analytics tools to track and measure performance
Thrives in fast‑paced, deadline‑driven environment, independent and team member
Experience managing budgets and multiple project timelines
Excellent written and verbal communication, copywriting and editing experience
Smart planning and keen attention to detail for large event management (Eloqua, Wrike )
Analytics experience (Google Analytics or Adobe Analytics preferred)
Proficiency in Microsoft Office, Adobe Creative Suite and basic HTML is a plus
Benefits
Great community: welcoming culture, social events, charity day, supportive network
Time out: 15 days PTO rising to 20 after 3 years and 25 after 6 years, 10 national holidays, birthday leave day, up to 4 weeks remote a year
Competitive benefits: 401k match, health, vision, dental, parental leave, ESPP with minimum 15% discount
Well‑being support: EAP, mental health first aiders, wellness app
Recognition: global awards, kudos programs
Location
Chicago, IL
Compensation
$60,000 – $70,000 based on experience
Application Deadline
This posting will automatically expire on 11/3/2025
Equal Opportunity
We are a formal Equal Opportunities Employer. All decisions are based on qualifications and merit and do not discriminate on the basis of protected characteristics. Inclusive experiences and environments welcome all perspectives and backgrounds.
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Worksite address
chicago, IL, 60290, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.