Marketing Manager

About this opportunity

J.A. Watts, Inc. lists this Marketing Manager opportunity in chicago, Illinois. Review the employer’s description below for duties, qualifications and application requirements.

Job description

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J. A. Watts, Inc. (JWI) is a woman-owned professional services firm that believes in treating its clients and employees like family at every level of our company. Our family culture is what we're known for, and we work to stay true to who we are. That's how we manage our projects and how we recruit THE Best People in our industry. Our clients come from all walks of life, and so do we, making us stronger together.

The Marketing Manager oversees various marketing initiatives, including proposal management, maintaining project, image, and resume databases, and supporting internal/external communication efforts. They are also responsible for auditing business opportunities, driving CRM database initiatives, and collaborating with teams across the company. The Marketing Manager position supports hybrid work, with 2-3 days in the office and occasional travel to our office in Lisle, Illinois, as well as industry events and job site visits. Our ideal candidate will have 3-5 years' experience with the RFP/proposal process, preferably in the A/E/C industry.

Duties and Responsibilities

Lead the pursuit lifecycle from lead generation to project award by developing strategy and content materials that effectively convey the team's technical knowledge, staff qualifications, and experience while maintaining high-quality writing and graphic appeal

Generate new marketing content and maintain existing content, including the company website, proposals, promotional materials, social media, and internal communications

Manage the CRM and digital asset database, with a focus on data quality control, overseeing review and approval processes, and identifying gaps and effective solutions

Review and approve content and graphics developed by the Marketing team, including proposals, promotional materials, social media posts, and company intranet updates, to ensure brand consistency and quality standards

Identify the effectiveness and impact of current marketing initiatives and be prepared to provide effective solutions, including establishing guidelines, documenting business processes, and providing additional business development support

Present ideas and final deliverables to internal and external teams and communicate with senior leaders about marketing programs, strategies, and budgets

Lead the execution of marketing projects from start to finish, leveraging internal support and driving collaboration

Analyze client insights, industry trends, market analysis, and marketing best practices to build successful strategies

Perform other duties as required/directed

Description:J. A. Watts, Inc. (JWI) is a woman-owned professional services firm that believes in treating its clients and employees like family at every level of our company. Our family culture is what we're known for, and we work to stay true to who we are. That's how we manage our projects and how we recruit THE Best People in our industry. Our clients come from all walks of life, and so do we, making us stronger together.