About this opportunity
The Ward Law Group, PL lists this Marketing Manager- International Partnerships opportunity in remote, Oregon. Review the employer’s description below for duties, qualifications and application requirements.
Job description
Join an Award-Winning Personal Injury Law Firm
At The Ward Law Group, our mission is simple:
Recognized as one of the Best Places to Work for consecutive years, we are committed to delivering exceptional legal representation while creating an environment where talented professionals can grow, lead, and make a meaningful impact every day.
We believe our people are our greatest asset. Every role contributes directly to helping injured individuals navigate one of the most challenging times in their lives while supporting the continued growth and success of our firm.
We lead by example, inspire others, embrace continuous improvement, and develop high-performing teams.
We build lasting relationships through trust, respect, and dedication to our clients, teammates, and community.
Service to Our Clients
– We are committed to delivering compassionate, responsive, and exceptional service that maximizes every clients opportunity for success.
Service to Our Teammates
– Service to Our Community
– We believe in making a positive impact beyond the workplace by serving and strengthening the communities where we live and work.
The Ward Law Group is seeking a transformational Chief Marketing Officer to lead the firms next phase of growth.
The Chief Marketing Officer may work from our corporate office located at 7900 NW 154th Street, Miami Lakes, Florida; from our New York office located at 535 5th Avenue, Suite 2600, New York, New York; or remotely within the United States.
Candidates selected for the remote work option must perform their work from within the United States.
As the organization continues to scale, this executive will be responsible for driving brand expansion, client acquisition, and market presence across Florida, New York, and future markets.
The Chief Marketing Officer will serve as a key member of the Executive Leadership Team, leading strategic marketing initiatives that support significant organizational growth while remaining aligned with the firms mission of serving immigrant families and underserved communities with excellence, compassion, leadership, and service.
Marketing Strategy and Growth Leadership
Develop and execute a comprehensive marketing strategy that drives revenue growth, brand awareness, client acquisition, and market expansion.
Align marketing initiatives with the firms mission, values, and long-term growth objectives.
Create scalable marketing programs and infrastructure that support continued geographic and organizational expansion.
Lead, mentor, and develop a marketing organization of 15 or more professionals across Social Media, Digital Marketing, Paid Media, Traditional Advertising, Creative Services, and Content Marketing.
Build a high-performance culture focused on accountability, innovation, measurable results, and continuous improvement.
Recruit, develop, and retain top marketing talent while creating opportunities for internal advancement.
Full-Funnel Marketing Execution
Oversee marketing strategy and execution across:
Search Engine Optimization
Google Advertising
Meta Advertising Platforms
TikTok Advertising
Local Services Ads
YouTube Advertising
Television Advertising
Radio Advertising
Influencer Marketing
Community Outreach Programs
Video Testimonial Campaigns
Brand Awareness Campaigns
Balance performance marketing with brand-building initiatives to maximize market awareness, qualified leads, signed cases, and return on marketing investment.
Brand Development and Storytelling
Lead the development and evolution of a trusted, recognizable, and purpose-driven brand.
Develop compelling narratives that communicate the firms mission, client impact, values, and community involvement.
Maintain brand consistency across all channels and markets.
Develop strategic relationships involving celebrity endorsements, influencers, and community partnerships when aligned with the firms marketing strategy.
Analytics and Performance Management
Establish and monitor key performance indicators across marketing initiatives, including:
Customer Acquisition Cost
Conversion Performance
Marketing Funnel Performance
Utilize dashboards, attribution models, performance reporting, and analytics to drive informed decision-making and continuous optimization.
Leverage marketing and analytics technology, including:
Salesforce
Google Analytics
Google Advertising
Meta Advertising Platforms
TikTok Advertising
Local Services Ads
YouTube Advertising
Artificial Intelligence-Powered Marketing Tools
Drive automation initiatives that improve efficiency, reporting accuracy, attribution, campaign performance, and scalability.
Partner closely with Intake, Legal Operations, Sales, and Executive Leadership.
Align marketing strategy with the overall client journey.
Collaborate across departments to improve lead conversion, signed-case performance, and client experience.
Lead marketing efforts across Miami, Orlando, New York, and future markets.
Develop market-specific strategies while maintaining a consistent brand presence.
Develop effective campaigns for bilingual and multicultural audiences.
Ensure marketing activities comply with applicable legal advertising requirements and professional standards.
Budget and Vendor Management
Manage annual marketing budgets exceeding $10 million.
Negotiate and oversee agency, media, production, technology, influencer, and other strategic vendor relationships.
Ensure efficient allocation of resources and accountability for performance and results.
Serve as a member of the Executive Leadership Team.
Translate marketing performance into meaningful business outcomes and growth opportunities.
Present marketing strategy, performance, risks, opportunities, and recommendations to executive leadership.
Work Authorization and Relocation
The Ward Law Group is unable to provide current or future employment visa sponsorship for this position.
Relocation assistance is not provided for this position.
Bachelors degree in Marketing, Business Administration, Communications, or a related field.
Ten or more years of marketing leadership experience.
Senior marketing leadership experience as a Chief Marketing Officer, Senior Vice President of Marketing, Vice President of Marketing, or comparable executive-level marketing leader.
Experience leading and managing teams of at least 15 professionals.
Minimum of two continuous years of leadership within a single senior-level marketing position.
Demonstrated success developing marketing strategies that contributed to significant organizational and revenue growth.
Experience managing sophisticated multi-channel marketing programs and significant marketing budgets.
Strong proficiency with Salesforce, CallRail, Google Advertising, Meta Advertising Platforms, TikTok Advertising, Local Services Ads, YouTube Advertising, SEMrush, and Google Analytics.
Bilingual proficiency in English and Spanish.
Strong analytical skills with experience using attribution, performance measurement, dashboards, and return-on-investment analysis.
Experience serving bilingual and bicultural markets.
Experience within legal services, healthcare, insurance, financial services, or another regulated industry.
Experience leading marketing efforts for faith-based, mission-driven, or values-driven organizations.
Deep understanding of Hispanic, immigrant, and underserved communities.
Experience working with celebrity endorsements, influencers, and community partnerships.
Experience creating and managing video testimonial campaigns, radio advertising campaigns, multi-channel social media campaigns, and community-based marketing initiatives.
Passion for mission-driven growth and community impact.
Base Salary: $180,000 to $200,000 annually, plus performance-based bonus opportunity.
Medical, dental, and vision
401(k) Retirement Plan with pre-tax and Roth post-tax contributions available
Company-paid Basic Life and AD&D Insurance
Voluntary Life and AD&D Insurance for employees and dependents
Company-paid short-term and long-term disability
Health and Dependent Care Spending Accounts (HSA & DCFSA)
Employee Assistance Program
Paid time off and paid holidays
We consider applicants for employment based on their qualifications and without regard to race, color, creed, religion, sex, pregnancy or pregnancy-related condition, sexual orientation, gender identity or expression, national origin, age, disability, genetic information or predisposing genetic characteristics, marital or partnership status, familial status, caregiver status, military or protected veteran status, citizenship or immigration status, height or weight, unemployment status, sexual and reproductive health decisions, status as a victim of domestic violence, stalking or sex offenses, or any other characteristic protected by applicable federal, state, or local law.
In accordance with the Immigration Reform and Control Act of 1986, employment is contingent upon verification of identity and authorization to work in the United States.
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.