About this opportunity
AgriVision Equipment Group lists this Marketing Manager opportunity in pacific junction, Iowa. Review the employer’s description below for duties, qualifications and application requirements.
Job description
Who We Are
AgriVision Equipment Group and PrairieLand Partners (AVE-PLP, LLC) is a joint venture between two of the top John Deere Dealerships in the United States. By joining forces, we continue to lead the charge in technology, innovation, and best-in-class service and support for our respective customers. Our purpose is to lead agriculture in rural America.
Who We Are
AgriVision Equipment Group and PrairieLand Partners (AVE-PLP, LLC) is a joint venture between two of the top John Deere Dealerships in the United States. By joining forces, we continue to lead the charge in technology, innovation, and best-in-class service and support for our respective customers. Our purpose is to lead agriculture in rural America.
We credit our success to our knowledgeable, competitive, hardworking, and passionate employees that strive for excellence in everything they do. We live out our Guiding Principles of Integrity, Servant Leadership, Courageous Innovation, and Performance.
With over 100 years of experience in the agricultural industry we have a rich heritage, growth mindset, and entrepreneurial spirit. Today, we have a strong presence in numerous locations with our support spanning through western Iowa, eastern Nebraska, central and eastern Kansas, and northwest Missouri.
We are seeking driven, highly motivated, collaborative, and intellectually curious professionals who want to be part of cultivating the highest impact culture in the agriculture equipment industry. Previous experience and knowledge of large ag equipment or commercial/turf equipment is welcomed but not required. We can train with the right individual who is willing to work hard and make customers their #1 priority.
Look Forward. Adapt Often. Lead Always.
General Purpose
AVE-PLP is looking for an innovative marketing leader to build our marketing department for the future — and to lead the team that delivers it. The person we hire will build, coach, and hold a marketing team accountable for retention-first growth across Parts, Service, Precision Ag, and Equipment Sales. Operating as a player/coach, this leader pairs hands‑on execution with the vision to build durable systems and strategy, leveraging AI and modern CRM automation to do more with a lean team.
Essential Functions
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Team Leadership & Building the Function
Lead 2 Marketing Specialists; provide direction and accountability
Foster an execution-focused culture; standardize the system, localize the relationship
Customer Lifecycle Marketing
Build and manage CRM-driven programs across email and SMS, scoped to high‑value lifecycle triggers
Develop customer journeys across the equipment lifecycle — service, maintenance, parts, and upgrades
Increase retention and lifetime value; implement segmentation and personalization
Close the loop from Equipment Sales to Service & Parts — ensure every trigger routes to a named owner and produces a booked sale, not just a click
Employer Brand & Recruiting Marketing
Make AVE-PLP a preferred employer — build an always‑on employer brand that draws high‑quality candidates, especially service technicians
Lead employee “day-in-the-life” stories and showcase career paths, pay, and facilities
Actively manage employer reviews (Indeed, Glassdoor, Google) and the candidate experience
Build a tech‑school, community-college, and FFA pipeline; run an employee referral program
Partner with HR as co-owner of recruiting marketing and hiring follow‑through
Internal Communications & Employee Engagement
Own internal employee communications — keep every location informed, aligned, and connected as the organization grows
Produce a regular internal video cadence — weekly team update videos and monthly company town‑hall videos
Partner with leadership and HR to script, film, host, and distribute company news, wins, priorities, and change updates
Reinforce culture across locations — protect the connected, small‑town feel internally, not just for customers
Own and maintain the company SharePoint site as a central hub for internal communication, resources, and company updates
Build two‑way feedback loops so internal communications inform and engage employees, not just broadcast
Brand, Content & Local Identity
Lead social, video, and educational content that educates rather than promotes
Develop customer stories and community engagement
Steward the small‑town‑dealer feel at scale — every customer touch carries the local store name and a named local rep; no “corporate” voice
Strengthen local brand identity distinct from John Deere corporate; protect relationship continuity through consolidation
Campaign Planning & Execution
Own the marketing calendar across locations
Execute seasonal campaigns, events, and recruiting initiatives — each tied to a revenue or pipeline mechanism
Coordinate closely with Sales, Service, Parts, and HR, especially at the local level
Digital & Marketing Operations
Manage website, SEO, and lead capture
Implement CRM, automation, and practical AI tools; build scalable processes
Start simple — add more tech complexity only against proven use cases
Performance Tracking
Track outcome KPIs: revenue per active customer, retention, booking rates, recruiting, and perception
Build and manage the marketing department budget, ensuring spend is aligned with company priorities and measurable outcomes
Manage John Deere co‑op programs, including planning, tracking, compliance, and reimbursement follow‑through
Build reporting dashboards; retire vanity metrics (opens, followers, impressions)
Optimize programs based on attributed results, by store
Qualifications
Supervisory Duties
Marketing team.
Knowledge, Skills, and Abilities
Ability to consistently promote, support, work, and act in a manner in support of AVE-PLP’s DNA.
Ability to demonstrate strong communication abilities, both verbal and written.
Ability to communicate effectively with customers, employees, and peers.
Ability to manage and prioritize time.
Ability to use standard desktop load applications such as Microsoft Office and internet functions.
Education
High School Diploma or General Education Diploma (GED) equivalent is required.
Bachelor’s degree is preferred.
Experience
6–10 years marketing experience with a strong CRM/lifecycle background
Experience with multi‑channel campaigns and multi‑location businesses (dealerships, home services, retail/ecommerce)
Employer‑brand or recruiting‑marketing experience — a meaningful plus, given the early focus on talent
Internal communications and video production experience — comfortable scripting, filming, and hosting employee video content
Background in agriculture, agribusiness, or rural communities preferred
Previous people leadership or management experience preferred
Builder mindset; strong ownership and bias for execution; effective cross‑functional communicator
Additional Requirements/Licenses/Certifications
Must have reliable transportation.
Must have a valid driver’s license.
Passing a driving record (MVR), criminal history background checks, employment verification, and drug screen will be required prior to the start of employment.
Working Environment
Work is generally performed in a professional office environment.
Travel to customers, conferences, meetings, and store locations on a regular basis is necessary.
Personal Protective Equipment (PPE) as required by the work location.
Occasional exposure to moving mechanical parts; fumes or airborne particles and vibration.
The noise level in the work environment is usually moderate.
Work may involve long and/or flexible hours and overtime during holidays, weekends, and evenings.
Physical Activities
This is largely a sedentary role; however, some filing is required; it would require the ability to reach for and lift files, open filing cabinets and bend or stand on a stool, as necessary.
Ability to stand, sit, walk, walk on unpaved terrain, talk, reach with arms and hands, have good manual dexterity, use hands and fingers to operate a computer and telephone keyboard, handle or feel, hear alarms/telephones/normal speaking voice.
While performing the duties of this job, the employee is regularly required to talk or hear.
Moderate physical activity required by moving and positioning objects up to 50 pounds occasionally and/or up to 20 pounds frequently.
Specific vision abilities required by this job include close vision, distance vision, color vision, and ability to adjust focus.
AgriVision Equipment Group and PrairieLand Partners (AVE-PLP, LLC) is an Equal Opportunity Employer and does not discriminate against any person in any condition of employment based on race, color, creed, national origin, age, religion, disability, sex, sexual orientation, gender identity, gender expression, genetic information, marital status, or veteran status.
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Who can apply
Review the original listing for work authorization, qualifications and employer requirements.