Job description
About TestAssure
TestAssure is a cloud-based workforce management (WFM) testing platform. We help HRIS, Shared Services, and WFM teams at enterprise organizations save time, prevent compliance risk, protect their people and paychecks, and preserve their bottom line every pay cycle. Our customers span healthcare, retail, logistics, manufacturing, and public sector organizations who rely on TestAssure to validate their WFM configurations at every stage, from go-live through ongoing operation.
We're a growing, remote-friendly team that values accountability and integrity, collaboration and respect, curiosity and adaptability, and being relentlessly customer-driven. If you like building marketing programs from the ground up and seeing your work directly connect to pipeline, we'd love to talk.
About the Role
TestAssure is hiring a Marketing Manager to execute demand generation programs that drive pipeline and brand awareness. This is a generalist role at the center of our marketing engine that will report to the Director of Marketing. You’ll manage or support multi-channel campaigns, webinars, conference and trade show execution, and partner marketing initiatives. You'll also work closely with sales, partnerships, customer success, and leadership to bring TestAssure's story to the market.
This role is a great fit for someone who enjoys variety, can move fluidly between projects, enjoys hands-on execution, and has strong evaluation skills over how their programs perform.
What You'll Do
Execute and optimize integrated demand generation campaigns across email, paid, organic, and partner channels to drive pipeline and awareness
Support planning and on-site execution for conferences and trade shows, including logistics, booth strategy, staffing coordination, and pre/post-event follow-up
Support brand marketing efforts, including messaging consistency, content development, and campaign creative
Contribute to product marketing initiatives such as launches, sales enablement content, and positioning
Collaborate with channel and technology partners on co-marketing campaigns, joint content, and shared events
Manage marketing programs in HubSpot, including campaign builds, email sends, landing pages, and workflow automation
Track, analyze, and report on campaign performance and ROI
Manage vendor and event budgets, timelines, and deliverables
Requirements
What We're Looking For
5+ years of B2B marketing experience, with a strong track record in demand generation
Hands-on experience managing campaigns, webinars, and conferences/trade shows
Experience with HubSpot (or a comparable marketing automation platform)
Strong project management skills — able to juggle multiple campaigns and deadlines independently
Comfort working cross-functionally with sales, partners, customer success, and leadership
Clear, effective writing and communication skills
Data-informed approach to evaluating and improving campaign performance
A generalist mindset and comfort with hands-on execution
Willingness to travel occasionally (approximately 10–25%) for conferences, trade shows, and staff meetings
Nice to Have
Experience building and managing paid ad campaigns
Experience with partner or channel marketing programs
Familiarity with brand and product marketing fundamentals (positioning, messaging, launches)
Experience marketing to enterprise or HRIS/HR technology buyers. Note: Workforce management (WFM) industry experience is not required — we're prioritizing strong marketing fundamentals over domain-specific background.
Benefits
High-autonomy, high-impact role
Low egos, PE-backed, remote team (US and CA), health insurance, 401(k) employee match
Compensation will be commensurate with experience, with an expected salary range up to $85,000
Reports to: Director of Marketing
Travel: Occasional (10–25%) for conferences, trade shows, and staff meetings
Originally posted on Himalayas
Who can apply
Eligible countries: United States. Accepted UTC offsets: UTC-10, UTC-9, UTC-8, UTC-7, UTC-6, UTC-5, UTC+14. Review the full description for employer-specific work authorization, residency and schedule requirements.