Job description
Discovery Education is looking for a highly skilled Marketing Operations Manager to support strategic marketing operations across HubSpot and the broader marketing technology ecosystem. The role will lead campaign production and delivery, focusing on building & supporting standard and new programs such as email, nurture, lead capture, events, and webinars. This role will also support the marketing technology stack, including software implementations, maintaining integrations and ensuring data capture and connectivity. The role will be highly involved in key marketing processes such as the lead lifecycle and will be responsible for optimization and updates. The Marketing Operations Manager is organized, detail oriented, tech savvy, data driven, able to manage multiple deadlines, service oriented, and a strong communicator. This role will work with the marketing team and cross functionally to deliver marketing automation best practices and processes and best-in-class campaign operations and execution.
What You'll Be Doing
Collaborate with marketing teams to build and launch effective marketing campaigns and programs, including webinars, events, email, nurture and integrated campaigns
Own and manage marketing campaign execution and delivery process, including SLAs/deadlines, building assets, targeting and segmentation, A/B testing, QA process, tracking, and on time deployment
Implement best practices for campaign setup to optimize performance and build efficiencies for scale, including segmentation, personalization and data management
Monitor and analyze the effectiveness of marketing campaigns and identify areas of optimization, provide insights and recommendations and regular readouts/updates to the greater team
Analyze attribution data to understand the impact of various marketing channels and campaigns and collaborate with teams to refine attribution models for accurate reporting
Continuously test and learn with regular A/B tests of email and landing pages
General marketing ops support and optimization with lead lifecycle, lead routing, and scoring
Support Marketing Ops team in system management, including data hygiene, data integrity, troubleshooting, error/issue resolutions
Support the migration from Marketo to HubSpot by recreating campaigns, forms, landing pages, lists, automations, and reporting assets while assisting with testing, QA, data validation, and platform adoption efforts
About Your Experience
4+ years' work experience in a sales, marketing or related role
Bachelor's degree in Marketing, Business or related field
Marketo Certified Expert preferred – or equivalent HubSpot/other MAP tool certification or 2+ years' experience working with Marketo, HubSpot or equivalent
Experience managing campaign operations and delivery of marketing programs
Experience in setting up tracking mechanisms for marketing campaigns
Strong foundation in email marketing, building nurture journeys and triggered campaigns
Experience in optimizing landing pages and emails
Proficient in Salesforce
High sense of urgency and ability to multi-task in a fast-paced environment
Excellent communication and collaboration skills
Strong proficiency using Microsoft Office Suite, including Excel and PowerPoint
Legally authorized to work in the United States
This is a part-time contract position averaging 20 hours per week, with availability expected during core business hours to support campaign execution, cross-functional collaboration, and team priorities. This role is designated as a remote role. The hiring range for this position is between $42.24 - $46.92 per hour, however, hourly pay offered may vary depending on job-related knowledge, skills, experience, and location.
Discovery Education is an equal opportunity employer. Discovery Education is committed to being an employer of choice, not just a good place to work, but a great and inclusive place to work. To that end, we strive to recruit and maintain a workforce that meaningfully represents the communities we serve. Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, sexual orientation, gender, protected veteran status or disabled status, or genetic information.
Originally posted on Himalayas
Who can apply
Eligible countries: United States. Accepted UTC offsets: UTC-10, UTC-9, UTC-8, UTC-7, UTC-6, UTC-5, UTC+14. Review the full description for employer-specific work authorization, residency and schedule requirements.