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Job description
Demand Generation Programs Manager
Location: Greater Lowell Area, MA (Hybrid 2 days onsite)
Employment Type: Contract
Status: Accepting Candidates
About the role
This role owns and executes B2B SaaS demand generation programs that drive pipeline growth and measurable business impact. You will partner closely with marketing, sales, and operations teams in a highly automated, metrics-driven environment.
Key Responsibilities
Lead end-to-end demand and lead generation programs across email, webinars, direct mail, and ABX/ABM
Plan, execute, and optimize multi-channel campaigns to drive qualified pipeline
Manage campaign execution using marketing automation platforms and CRM systems
Define success metrics, track performance, and report on ROI and funnel impact
Apply strong positioning and messaging principles to improve engagement and conversion
Qualifications
5+ years of B2B SaaS demand generation or lead generation experience
Hands‑on experience with marketing automation tools (Eloqua preferred) and Salesforce
Strong metrics orientation with a track record of achieving measurable goals
Excellent written communication skills
Compensation (MA Pay Transparency)
Estimated hourly range: $42.00/hr - $45/hr (W-2)
Final rate within this range will be based on skills, experience, and interview results
Seniority level
Mid‑Senior level
Job function
Project Management and Information Technology
IT Services and IT Consulting
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Worksite address
lowell, MA, 01856, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.