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City of East Lansing

Marketing & Sales Specialist - Parks, Recreation & Arts

east lansing, MI

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Job description

JOB SUMMARY

Oversees marketing and sales functions for the Parks, Recreation & Arts Department. In collaboration with the City's Communications Department, provides communications, creates and manages promotional materials across digital and print platforms to ensure consistent branding and effective outreach. Ensures timely, accurate, and engaging communication about Parks, Recreation and Arts programs and activities across multiple platforms to keep the community informed about these services and events. Conducts facility tours of the East Lansing Hannah Community Center for potential internal and external customers and attends meetings and events to promote department programs and facility rentals.

ESSENTIAL FUNCTIONS AND RESPONSIBILITIES

Coordinates marketing efforts to promote Parks, Recreation & Arts facilities and programs.

Collects, manages, and distributes content for social media, newsletters, and print publications in alignment with AP style and the City's branding guidelines. working closely with the City's Communications Department, including determining coverage to the wider community through news releases and media requests.

Conducts facility tours for prospective internal and external customers.

Works with the City's graphics designer to create original graphics and captures photographs to promote department programs.

Manages Parks, Recreation & Arts social media channels, including planning, creating, and evaluating content; monitoring and responding to comments; and coordinating advertising campaigns.

Attends regional meetings and industry events to promote Parks, Recreation & Arts programs and facility rentals.

Performs related work as required.

QUALIFICATIONS Bachelor's degree in Communications, Business, Marketing, Public Relations, or a related field; three to five years of experience providing communications, sales, marketing, and/or social media support.

Any equivalent combination of training and/or experience that provides the required knowledge, skills, and abilities may be substituted

WHY SHOULD YOU APPLY? Competitive salary with annual cost of living increases

Retirement programs including a hybrid pension (10% of salary) and 457(b) Deferred Compensation Plan

$1,000 annual employer contribution to post-employment Health Care Savings Plan.

14 paid holidays and 25 days of paid time off.

Health coverage (or receive a $150 monthly buy-out if you have coverage from another source), with family dental and vision plan premiums fully covered by the City.

Life insurance of 2x annual salary with optional supplemental coverage, and Long-Term Disability insurance.

Flexible Spending Account (FSA) to use pre-tax dollars for out-of-pocket health and daycare expenses.

An Employee Assistance Program, offering free confidential counseling and support for employees and families.

Qualify for "Public Service Loan Forgiveness" which forgives eligible student loans for borrowers who work at least ten years in public service!

An ever-changing work environment! In the dynamic work of Parks, Recreation, & Arts, each day presents new and exciting challenges that keep your work fresh, engaging and stimulating.

*Benefits are subject to change.

FLSA Status : Non-Exempt

Union Affiliation : Non-Union

Miscellaneous Information

Download General Employment Application (PDF)

The materials are in PDF form and may be filled out electronically and saved and e-mailed as an attachment to Human Resources. Please return completed application, along with a resume and cover letter to:

City of East Lansing:

Att: Human Resources

410 Abbot Road, East Lansing, MI 48823:

Email:

Worksite address

east lansing, MI, 48823, US

Who can apply

Review the original listing for work authorization, qualifications and employer requirements.

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