About this opportunity
CTW lists this Marketing Specialist opportunity in new york city, New York. Review the employer’s description below for duties, qualifications and application requirements.
Job description
CTW Cayman (“CTW”) is a Nasdaq-listed global gaming platform company focused on delivering anime IP-based HTML5 games through its flagship platform, G123 . Originating in Japan, CTW partners with leading Japanese IP holders to bring high-quality browser-based and mobile-friendly gaming experiences to players worldwide.
As CTW accelerates its expansion in the U.S. and North American markets , the Company is building dedicated in-house marketing leadership to drive user acquisition, engagement, and brand growth in Western gaming markets.
Role Summary
As a Marketing Specialist for U.S. Market Growth at CTW, you will drive digital marketing campaigns, user acquisition, and brand development for G123 in North America. This role requires bilingual Japanese-English proficiency, strong digital marketing skills, and the ability to collaborate across international teams to expand our gaming platforms' reach and engagement.
Key Responsibilities
Plan and execute digital marketing campaigns to increase G123 brand awareness and user engagement in the U.S. market.
Support user acquisition, digital advertising, content marketing, and game promotional initiatives.
Research and evaluate new advertising channels, gaming media networks, and marketing partnerships.
Coordinate campaigns across social media, digital platforms, and gaming communities.
Monitor and analyze campaign performance, providing actionable insights to improve effectiveness and ROI metrics (e.g., traffic, conversions, acquisition).
Requirements
Professional working proficiency in both Japanese and English, including business communication and cross-team collaboration.
Bachelor's degree in Marketing, Communications, Business, or a related field.
At least 1 years of experience in digital marketing, growth marketing, or content marketing.
Hands-on experience executing marketing campaigns and coordinating with internal or external partners.
Familiarity with social media marketing, digital advertising, and online audience engagement.
Preferred Qualifications：
Experience in gaming, anime, entertainment, or digital consumer products.
Familiarity with Japanese anime culture, IP licensing, and entertainment marketing.
Experience working with Japanese companies or collaborating with Japan-based teams.
Knowledge of influencer marketing, paid media, and user acquisition strategies.
Experience with North American gaming communities, creator partnerships, or gaming events.
Worksite address
new york city, NY, 10261, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.