waypointjobs

Barkleyand

Marketing Strategist - Associate

new york, NY

Check who can apply and the requirements below before continuing.

About this opportunity

Barkleyand lists this Marketing Strategist - Associate opportunity in new york, New York. Review the employer’s description below for duties, qualifications and application requirements.

Job description

Our clients are scaling and need someone who can execute fast while thinking strategically. We need a hands‑on strategist who can jump from writing email copy to analyzing campaign performance to building influencer briefs – all in the same day. This isn't a PowerPoint job. It's for someone who wants to build campaigns that drive real growth for healthcare and wellness brands. Without this role, our senior team stays stuck in execution instead of strategy, and our clients' marketing becomes disconnected across channels.

What You’ll Own

Campaign execution across email, social, and influencer channels

Content calendar management that keeps multiple brands on track

Email campaigns from copy to design to deployment

Social content creation and community management

Influencer briefs, outreach, and partnership proposals

Performance reporting that tells the story behind the numbers

Day‑to‑day problem solving that keeps accounts moving

How You’ll Know You’re Winning

Your campaigns drive measurable growth for clients

Senior strategists trust you to handle client work independently

You’re managing multiple brand calendars without missing beats

Email campaigns you build hit 30%+ open rates consistently

Clients mention you positively in feedback calls

You’ve freed up the senior team to focus on strategy versus firefighting

Day‑to‑Day Impact

Monday: Build three email campaigns for different brands in Klaviyo

Tuesday: Pull social performance data and create weekly reports

Wednesday: Write influencer briefs and partnership proposals

Thursday: Join client calls to present content calendars

Friday: Design social assets in Canva and schedule posts

90% execution, 10% strategy. You’re the person who makes ideas happen.

Your Background

You’ve built and deployed real email campaigns that drove revenue

You’ve managed content calendars across multiple channels

You’ve worked with influencers and understand the creator economy

You can write copy, design basic assets, and analyze performance data

You’re comfortable with marketing platforms (Klaviyo, Shopify, GA4, Meta Ads Manager)

You’ve presented to clients and can explain performance in business terms

You understand that profitable growth beats vanity metrics every time

Our Operating Style

We’re ex‑founders who built and sold our own companies, so we operate differently. No bureaucracy, no hand‑holding, and no “that’s not my job” attitudes. You’ll work directly with Strategy and Account Directors, gaining exposure to how we think about growth holistically. We focus on healthcare and wellness brands, which means compliance matters but also that we’re marketing products that actually help people. Small team, high standards, real impact on client growth.

Benefits

Health, dental, vision, and 401K match

Title: Marketing Strategist

Band: $65‑80K

Department: Strategy & Analytics

Reports to: Strategy Director / Account Director

Growth path: In 12‑18 months, success here leads to Senior Strategist ($80‑100K)

Location: In‑office, NYC Garment District

Start: ASAP

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Worksite address

new york, NY, 10261, US

Who can apply

Review the original listing for work authorization, qualifications and employer requirements.

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