About this opportunity
Vaco lists this Marketing Strategist, Commercial opportunity in morristown, New Jersey. Review the employer’s description below for duties, qualifications and application requirements.
Job description
Role Overview
A rapidly growing regional financial institution is entering its next phase of expansion, with ambitious growth goals and a strong focus on strengthening its marketing leadership team. This strategic marketing leadership role is a high-visibility individual contributor position responsible for defining and driving go-to-market strategy for the organization's commercial banking business. The position partners closely with executive business and sales leaders to ensure marketing initiatives directly support revenue growth. This is not a channel execution role. It is a strategic leadership opportunity with significant ownership, influence, and measurable business impact.
What You'll Do
Own the commercial banking marketing strategy from planning through performance measurement
Align marketing priorities with sales objectives and revenue targets
Serve as a trusted strategic advisor to commercial banking and sales leadership
Develop go-to-market strategies across business banking products and services
Establish direction, priorities, and success metrics for execution teams
Analyze performance data and optimize strategy based on business outcomes
Contribute hands-on when needed while maintaining a strategic focus
How the Role Fits
Reports into senior marketing leadership
Works closely with: Commercial Banking leaders
Sales and revenue teams
Brand, digital, events, creative, and marketing operations teams
Dedicated execution teams handle campaign delivery while this role focuses on strategy, planning, and business alignment
What Success Looks Like
Marketing initiatives clearly tied to revenue growth
Strong alignment between marketing, sales, and business leadership
A scalable and effective go-to-market framework
Improved prioritization, focus, and measurable business impact
Ideal Background
Experience in commercial banking, business banking, financial services, or B2B marketing
Background working within complex, highly regulated industries
Strong strategic mindset with the ability to connect marketing initiatives to business objectives
Proven success partnering with senior executives and revenue leaders
Experience building and influencing go-to-market strategy
Execution experience is valuable, but strategic ownership and leadership are critical
Why This Opportunity Is Compelling
High-profile role with significant visibility and executive exposure
Opportunity to shape strategy rather than simply execute campaigns
Ability to make a tangible impact on business growth
Collaborative culture with direct access to leadership
Environment that combines the sophistication of a larger institution with the agility of a growing organization
Key Requirement
Ability to influence and partner effectively with senior business and sales leaders
Deep understanding of marketing strategy, campaign development, go-to-market planning, and marketing best practices
Proven ability to connect marketing initiatives to business growth and revenue outcomes
Determining compensation for this role (and others) at Vaco/Highspring depends upon a wide array of factors including but not limited to the individual’s skill sets, experience and training, licensure and certifications, office location and other geographic considerations, as well as other business and organizational needs. With that said, as required by local law in geographies that require salary range disclosure, Vaco/Highspring notes the salary range for the role is noted in this job posting. The individual may also be eligible for discretionary bonuses, and can participate in medical, dental, and vision benefits as well as the company’s 401(k) retirement plan.
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Worksite address
morristown, NJ, 07961, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.