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Job description
Essential job responsibilities
Supports and demonstrates IMA’s core values
Values and understands the importance of diversity, equity, and inclusion among all IMA associates
Devises and executes marketing strategy within client verticals
Develops content strategy with business units and sales
Delivers qualified leads to sales
Based on interactions with sales, and primary research, acts as Voice of the Client, and the expert on when/how and with what to interact with prospects and clients at each stage of the purchase process
Creates annual and quarterly marketing plans for approval by business units, practice areas, sales, and enterprise marketing
Develops compelling and clear marketing and creative briefs for execution by Creative Team
Responsibility for execution and delivery of marketing and sales materials
Measures and reports on pipeline effectiveness for marketing initiatives
Provides real-time feedback, analysis, and prescriptive suggestions across all areas of the marketing funnel
Required Experience and Skills
7-12 years progressive marketing experience
Bachelor’s degree required, with MBA preferred
Previous experience managing lead/revenue generation activities
Ability to prioritize nebulous and/or competing priorities
Data-driven and experience in analytics-based reporting
Familiarity with basic web analysis tools such as Google Analytics
Experience in digital ad buying, social, DSP, search
Excellent written and verbal communication skills
Some overnight travel required (10%)
Business Acumen
Professionalism
Self-Direction
Communicating
Salary Range: $120,000 USD - $145,000 USD
Being a part of IMA has its benefits. When you become part of the IMA family, you become eligible to take part in our valuable benefits and rewards package designed to benefit you, your family, and your life. Our plans are cost-effective, convenient and provide progressive ways for staying healthy, protecting loved ones, pursuing financial security and living a full and balanced life.
The role is eligible for the following:
Annual Performance Bonus
Stock Purchase
Medical Plans
Prescription Drugs
Dental
Vision
Family Assistance Program
FSA
HSA
Pre-Tax Parking Plan
401(k)
Life/AD&D
Accident
Critical Illness
Hospital Indemnity
Long Term Care
Short-term Disability
Long-term Disability
Business Travel Accident
Identity Theft
Paid Time Off
Flexible Work Options
Paid Holidays
Sabbatical
Gift Matching
Well-Being Stipend
Personal and Professional Development
In addition to our robust benefits package, the final offer amounts will depend on a variety of factors, including the candidate’s geographic location, prior relevant experience, and their knowledge, skills, and abilities.
*These benefits do not apply to internship roles.
Why Join IMA?
We’ve built a reputation for putting our associates first
What if we told you that you could be an integral part of an entrepreneurial, expanding company, develop lasting relationships, earn competitive benefits, plus claim part ownership? It’s this unique ownership business model that makes working at IMA so appealing.
We work in teams. We sell in teams. We win and prosper as a team
We provide support systems and resources that enable each of our associates to focus on what they do best. And as an independent company based in the Midwest, we’re big enough to write business all over the world and small enough to implement your ideas quickly.
We are recognized nationally as a leader in our industry
Business Insurance Magazine Best Places to Work in Insurance
2023 Inc. Magazine’s Best Workplaces
2023 Denver Business Journal’s Best Places to Work
Connecticut TopWork Places
Inc. 5000’s List of Fastest Growing Companies
Civic 50 Colorado Honoree Recognizing 50 Most Community-Minded Companies
Kansas City Business Journal’s Best Places to Work
Charlotte Business Journal’s Best Places to Work
Los Angeles Business Journal’s Best Places to Work
The Salt Lake City Tribune TopWork Places
Puget Sound Business Journal’s Washington’s Best Workplaces
Wichita Business Journal’s Best Places to Work, #1 in extra-largecategory
2021 Dallas Business Journal’s Best Places to Work
2021 Alaska Journal of Commerce’s Best Workplaces in Alaska
This Job Description is not a complete statement of all duties and responsibilities comprising this position.
The IMA Financial Group, Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, The IMA Financial Group, Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.
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Worksite address
pasadena, CA, 91122, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.