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Tata Consultancy Services

Marketing Strategy Director _ Product

dallas, TX

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Job description

Other agencies talk about how brands can influence and change the world. At Tata Consultancy Services (TCS), we’ve been making those changes a reality for over 50 years.

TCS Interactive is an award-winning agency and consultancy, ranked by Ad Age as one of the world’s top 10 advertising and marketing companies. Through Creative Engineering and AI, we build the capabilities, experiences and systems that deliver measurable business impact — not just isolated projects but engines for sustainable growth. Our capabilities serve the Fortune 1000 globally in 55 countries, 153 nationalities and over 80 languages.

We are seeking a senior Product Strategy leader to help us grow and scale an innovative business intelligence solution that harnesses GenAI to catapult brand growth. We’re looking for a strong business-led, technology savvy strategist with a product mindset who can build senior executive relationships and drive tangible growth outcomes. This role combines product strategy, product marketing and client success with responsibilities spanning pre-sales go-to-market, post-sale delivery and ongoing product evolution.

Responsibilities

Go-to-Market

Develop value propositions and business cases for executive-level buyers (CMO, COO, CDO, CFO)

Build and deliver ROI frameworks and executive presentations for sales pursuits and quarterly business reviews

Monitor competitive landscape and evolve product positioning to claim and maintain market leadership

Brief sales, marketing and product teams on competitive position and displacement strategy

Client Success

Manage a portfolio of strategic client relationships through post-sale implementation and value realization

Monitor program health and resolve adoption risk

Lead executive presentations and business reviews demonstrating platform ROI and identifying expansion opportunities

Develop success stories, case studies and client references for use in scaling solution adoption

Product Strategy

Collect, score and prioritize client feedback for product roadmap planning

Identify product capability gaps and adjacent use case opportunities

Partner with Product Development & Product Management teams to sequence roadmap priorities using account-level insights and competitive intelligence

Qualifications

This role requires a strategic mindset and a mastery of the operational dynamics between various actors and components within a business ecosystem. The right leader will bring a balance of business, analytical, organizational and interpersonal skills to define and coordinate a complex set of activities and people towards tangible outcomes.

Key Skills / Knowledge

Competitive analysis, brand/product positioning, product strategy and go-to-market strategy

Product requirements definition and prioritization

Working knowledge of GenAI and agentic intelligence platforms and their application to business growth use cases

Business intelligence, marketing analytics and insights

Business insights synthesis and narrative development

Business case and ROI model d evelopment

Executive presentation and communication skills

Design thinking and innovation facilitation

Account management and client relationship development

Relevant Experience

15+ years’ experience in product strategy, product marketing, product management, strategic planning and/or client success; preferably in consulting for enterprise marketing and business growth

Experience working cross-functionally across product, sales, marketing and delivery teams

Experience presenting to and influencing executive-level (C-suite) buyers

Experience managing an account portfolio with retention and expansion accountability

Experience applying innovation and design thinking methodologies to product or client engagements

Experience with GenAI and agentic intelligence platforms, including practical application within enterprise software or client-facing solutions

Proficiency with BI/analytics platforms and data-driven decision-making

Bachelor's degree required; MBA preferred

TCS Employee Benefits Summary

Discretionary Annual Incentive.

Comprehensive Medical Coverage: Medical & Health, Dental & Vision, Disability Planning & Insurance, Pet Insurance Plans.

Family Support: Maternal & Parental Leaves.

Insurance Options: Auto & Home Insurance, Identity Theft Protection.

Convenience & Professional Growth: Commuter Benefits & Certification & Training Reimbursement.

Time Off: Vacation, Time Off, Sick Leave & Holidays.

Legal & Financial Assistance: Legal Assistance, 401K Plan, Performance Bonus, College Fund, Student Loan Refinancing.

Salary Range $178,090 - $240,900 a year

Qualifications: BACHELOR OF COMPUTER SCIENCE

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Worksite address

dallas, TX, 75215, US

Who can apply

Review the original listing for work authorization, qualifications and employer requirements.

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