About this opportunity
The Agency lists this Marketing Technology Specialist opportunity in waco, Texas. Review the employer’s description below for duties, qualifications and application requirements.
Job description
Marketing Technology Specialist
Location: Waco, TX
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A well-established bank committed to innovation, customer engagement, and data-driven marketing is seeking a Marketing Technology Specialist to support the continued evolution of its marketing operations. This role plays a critical part in optimizing marketing technology platforms, enhancing digital experiences, and leveraging data to improve campaign effectiveness and business performance.
The Marketing Technology Specialist will be responsible for managing and optimizing the organization's marketing technology ecosystem, supporting marketing automation initiatives, maintaining website functionality, and providing actionable insights through analytics and reporting. This position offers the opportunity to collaborate across multiple business units while driving marketing efficiency and digital growth.
Key Responsibilities:
Manage and maintain marketing technology platforms, including marketing automation systems, email marketing tools, website platforms, and analytics solutions
Configure, implement, and optimize marketing technology systems to support organizational marketing objectives
Ensure seamless integration between marketing platforms and broader business systems
Troubleshoot and resolve technical issues related to marketing technologies and digital platforms
Utilize HubSpot Marketing Automation to develop, manage, and optimize marketing campaigns and workflows
Build and maintain dashboards, reports, and performance metrics to evaluate marketing-driven, corporate-driven, and line-of-business campaigns
Analyze marketing data to identify trends, opportunities, and actionable insights that improve campaign performance
Support the planning, execution, and optimization of marketing campaigns through automation, segmentation, and workflow management
Collaborate with Marketing, Customer Intelligence, and other internal stakeholders to align technology solutions with business goals
Conduct keyword research and implement SEO strategies to improve search visibility, website traffic, and user engagement
Monitor website analytics and performance metrics using tools such as Google Analytics and HubSpot reporting functionality
Manage and maintain company websites and affiliate sites within Drupal 10 CMS
Develop, organize, and update website content to ensure accuracy, usability, and alignment with brand standards
Implement website enhancements, new functionality, and user experience improvements to support marketing initiatives
Optimize website architecture, navigation, SEO performance, and conversion paths to improve engagement and lead generation
Stay informed of emerging marketing technology trends, best practices, and platform enhancements
Perform additional duties and responsibilities as assigned to support evolving marketing and business objectives
Required Qualifications:
3+ years of experience in marketing technology, marketing operations, digital marketing, or a related field
Strong technical aptitude with experience managing and optimizing marketing technology platforms
Experience with HubSpot Marketing Automation strongly preferred
Proficiency with data analytics and reporting tools such as Google Analytics, Power BI, or similar platforms
Experience managing websites within Drupal 10 CMS or comparable content management systems
Strong understanding of SEO best practices, website optimization, and digital marketing strategies
Excellent analytical, troubleshooting, and problem-solving skills
Strong project management abilities with the capacity to manage multiple priorities and deadlines
Effective communication and collaboration skills with both technical and non-technical stakeholders
Bachelor's degree in Marketing, Information Technology, Business, Communications, or a related field preferred
Preferred Certifications:
Google Analytics Certification
HubSpot Marketing Software Certification
This is an excellent opportunity for a technology-driven marketing professional seeking a role with a forward-thinking organization that values innovation, collaboration, and continuous improvement. The position offers the opportunity to make a meaningful impact on marketing performance while helping shape the organization's digital and technology strategy. For immediate consideration, please contact Nate Algood directly.
About The Agency Recruiting
The Agency Recruiting is a specialized search firm that connects high-performing talent with growth-focused organizations across a diverse range of industries nationwide. Through strategic and confidential recruiting partnerships, we help companies secure the leadership and professional talent that drives long-term success.
All career opportunities listed on The Agency Recruiting’s official website and official LinkedIn page are verified and deemed credible. xhqgsiq Any postings appearing on ancillary job boards or third-party sites are not verified by The Agency Recruiting.
Equal Employment Opportunity Statement
The Agency Recruiting follows Equal Employment Opportunity (EEO) guidelines and considers all qualified applicants without regard to race, color, religion, sex, national origin, age, disability, veteran status, or any other protected characteristic under applicable law.
Worksite address
waco, TX, 76705, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.