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Job description
This is a remote position.
Job Title - Marketing Virtual Assistant (Paid Advertising & LinkedIn Outreach)
Location:Remote
Engagement Type: Part-Time (20hrs Per Week)
Work Roster: 12PM-4PM AEST (Flexible Hours Can be Provided)
Weekends:Saturday & Sunday
About the Role
We are looking for a proactive Marketing Virtual Assistant to support our digital marketing and lead generation activities. This role combines paid advertising, LinkedIn outreach, CRM management, and campaign coordination to help generate qualified leads and support business growth.The ideal candidate has hands-on experience managing LinkedIn campaigns, executing LinkedIn outreach, and working with modern marketing tools and AI platforms.
Key Responsibilities
Paid Advertising
Support LinkedIn Ads campaign setup and management.
Monitor campaign performance and prepare weekly reports.
Coordinate creative assets and copy for campaigns.
Track budgets, CPL, CTR, CPC, ROAS, and other key metrics.
Conduct A/B testing and recommend improvements.
LinkedIn Outreach & Lead Generation
Execute personalised LinkedIn outreach campaigns.
Build and manage LinkedIn prospect lists based on target industries and personas.
Manage connection requests, follow-up sequences, and conversations.
Identify qualified prospects and book meetings for the sales team.
Keep CRM records updated with outreach activity.
Research companies and decision-makers.
Reporting & Administration
Prepare weekly marketing performance reports.
Maintain campaign documentation and SOPs.
Organise marketing assets and project files.
Support ad-hoc marketing projects.
Required Skills & Experience
2+ years of experience in digital marketing or a marketing support role.
Experience with LinkedIn Ads is highly desirable.
Experience with LinkedIn outreach tools and manual prospecting.
Strong understanding of lead generation strategies.
Excellent written English and communication skills.
Strong organisational and time management skills.
High attention to detail.
Ability to work independently in a remote environment.
Preferred Experience
LinkedIn Sales Navigator
HubSpot or other CRM platforms
Apollo, Lemlist, Smartlead, Instantly, or similar outreach tools
Canva
LinkedIn Campaign Manager
ChatGPT and AI productivity tool
What We're Looking For
Data-oriented with strong analytical skills.
Highly organised and process-driven
Comfortable working across multiple campaigns simultaneously.
Strong initiative and problem-solving ability.
Eager to learn new marketing technologies and AI tools.
Collaborative, reliable, and accountable.
Nice to Have
Experience working in a B2B environment.
Originally posted on Himalayas
Who can apply
Eligible countries: United States. Accepted UTC offsets: UTC-10, UTC-9, UTC-8, UTC-7, UTC-6, UTC-5, UTC+14. Review the full description for employer-specific work authorization, residency and schedule requirements.