About this opportunity
VML Enterprise Solutions lists this Martech Strategy Lead for Enterprise Growth opportunity in buffalo, New York. Review the employer’s description below for duties, qualifications and application requirements.
Job description
WPP Enterprise Solutions seeks an Associate Director, Martech Technology Strategy to partner with Mazda North America Operations. You will drive the enterprise Martech roadmap across CDP, CRM, personalization, taxonomy, analytics, and data governance, collaborating with data, IT, and agency teams to translate business goals into actionable plans.
You will lead audience frameworks, segmentation, and measurement, ensuring alignment across channels and platforms while guiding governance and
#J-18808-Ljbffr
Worksite address
buffalo, NY, 14266, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.