Media Planning Director

Job description

The Media Planning Director, manages the efforts of his/her assigned teams for Clients in the timely development and submission of annual Media Plans, Point-of-Views (POVs) and related media analyses as may be directed or required.

Responsibilities

Learns all phases of the clients’ marketing objectives.

Manages the development, implementation and optimization of integrated media plans, strategies and tactics.

Oversees preparation and presents media plans, as needed, including objectives, strategy, rationale, and all backup materials.

Make presentations directly to client senior executives and associated client team members.

Supervises the execution of media plans, including preparation of media budgets, schedules of insertions, contracts, and supporting materials.

Prepares media authorizations per approved plans/project requests.

Trains and supervises supervisors, planners and assistants in all media channels

Monitors active buys during the negotiations process and checks final buys for adherence to guidelines.

Monitors live campaigns, ensuring ongoing optimizations are made by team – and delivering periodic campaign performance reporting internally and to clients

Proactively builds relationships with internal and external partners that aid in driving innovative media solutions for assigned clients

Works with the senior Buying team management to define and develop optimal media buys, monitoring, post-promotional reporting and other post-buy analyses

Attends presentations by media vendors for the purpose of evaluating new information/services and to maintain good rapport with sales representatives; maintains a high professional profile.

Develop POVs as needed in response to client needs or requests

Ensures relationships with account teams are harmonious and productive

Regularly meets with stakeholders to ensure alignment

Regularly meets with direct reports to provide feedback and coach/develop team

Requirements

Bachelor’s degree in related field or equivalent experience

6-8+ years media planning experience within an Advertising/Marketing Agency

Prior experience in a supervisory role

Experienced across most major media channels; sufficient knowledge in both traditional and digital channels

Proven ability to develop high quality media strategies that drove results

Experience negotiating short and long-term contracts with vendors

MS Office: Internet Explorer, Excel, Word and PowerPoint

Experience with most major media planning technology (e.g., Telmar or IMS Reach/Frequency, Kantar or Nielsen Competitive, Nielsen and/or Comscore ratings, Comscore digital, MRI-Simmons, Scarborough, Mediatools, Strata etc.)

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Worksite address

fort lauderdale, FL, 33336, US

Who can apply

Review the original listing for work authorization, qualifications and employer requirements.