About this opportunity
Sammy Jane Marketing lists this Meta Media Buyer & Creative Strategist for Ecommerce Brands opportunity in rochester, New York. Review the employer’s description below for duties, qualifications and application requirements.
Job description
Meta Media Buyer & Creative Strategist for Ecommerce Brands
Part time to full time | Remote | Contractor | $2200 to $4400 per month | Based in North or South America ONLY
*PLEASE ONLY APPLY if you have experience running ads for ecommerce brands and executing creative strategy.
About the Job
Sammy Jane Marketing (SJM) is a boutique paid ads agency that runs Meta ads for subscription ecommerce brands. We're looking for a Media Buyer & Creative Strategist to join our small team.
This is not a media buying only role. Some agencies split the work between a media buyer and a separate creative strategist. Here, you are both. You'll run the ad accounts, figure out why the winning ads are winning, and write the briefs for the next round of creative.
On a typical day, you'll start by reviewing and optimizing your accounts. You'll dig into which creatives are performing and why: the hook, angle, creator, persona, pain point, or format. From there, you'll write creative briefs for new concepts and scripts for creators. As the day goes on, you'll work with your clients and our team on strategy, while also researching and testing new ideas on your own to get results.
This role is built for a self starter. You take ownership, move without being told, and treat each account like it's your own business. You don't need a manager checking in on you all day. You also need to think critically. In a world of AI, we need the strategist who guides the AI tools to do the work faster and better, not someone who lets AI do the thinking.
How the Role Ramps Up
Weeks 1 to 2: paid training so you can show us what you know and we can make sure we're a good fit for each other
After training: you'll build up to a part time roster of 3 to 4 accounts
Room to grow: strong performers can move to a full time roster of 5 to 7 accounts
Accounts typically spend $5,000 to $50,000 per month on ads
You'll report to Sammy, our Head Strategist
What You'll Own
Media Buying
Build, launch, and optimize Meta campaigns for ecommerce and subscription ecommerce brands
Monitor every active campaign to make sure it's meeting KPIs
Manage ad spend based on client goals and performance
Track and analyze data for each campaign and across campaigns
Audit account performance and find weak spots in the funnel
Keep up with the latest Meta platform, algorithm, and attribution changes
Creative Strategy
Analyze top performing ads and explain why they work
Recommend new ad concepts, angles, and tests based on the data
Write clear creative briefs for our design and video team
Write scripts and briefs for UGC creators
Support creator sourcing through Trybe as needed
Research competitors and the ad library to find new ideas to test
Client Relationships
Lead onboarding kickoff calls and weekly client check ins
Lead each client with confidence so they feel looked after from start to finish
Make strategic messaging and funnel recommendations
Make sure clients have realistic goals and understand what it takes to reach them
Use empathy and strong people skills to build long term relationships
Our Values
Confidence: Clients come to us because they want an expert they can trust. We show up knowing our stuff and stand behind our recommendations.
Critical Thinking: AI can do a lot, but it can't replace good judgment. We ask why, we question the data, and we guide the tools instead of following them blindly.
Kindness: Whether a client is small or large, we owe each other respect and care. Kindness builds better relationships and better results over time.
Must Haves
3+ years of Meta ads experience with ecommerce brands
Experience managing at least $10,000 to $50,000 per month in ad spend
Proven creative strategy and brief writing skills
Exceptional communication skills, both written and on calls
A confident, steady personality that can lead client relationships
Strong analytical skills and the ability to turn data into smart decisions
Self directed and self motivated with a high standard for your work
Fluent, native level English
Available 9am to 5pm in a US time zone (PST, MST, CST, or EST)
Nice to Have
Experience with subscription ecommerce brands
Familiarity with Triple Whale, Trybe, Motion, Foreplay, and ClickUp
Perks
Small client roster: you'll never be stretched so thin that quality suffers
You are the Architect: each account is yours to own. Think freely, build strategy, and solve problems creatively instead of running someone else's playbook
We invest in your growth: ongoing training and education so you keep getting better
Remote and flexible: we run a Results Only Work Environment and care about your work/life balance, including flex/work from anywhere days and 3 weeks PTO a year
Mission driven work: a portion of every client partnership goes to NeverThirst, bringing clean water to underserved communities
Pay
$2,200 to $4,400 per month , depending on the number of accounts you manage
This is a contractor (freelance) position, paid based on your roster, not hours
Please note, we do NOT offer health insurance at this time
How to Apply
Apply through LinkedIn. If your experience is a fit, we'll reach out by direct message to set up next steps.
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.