Job description
This is a remote position.
We're looking for aMeta PPC Specialistwho lives and breathes paid social — someone who blends data-driven rigor with creative instinct to build lead generation machines on Meta. You'll own campaigns end-to-end across bothservices and ecommerceverticals, pushing performance beyond benchmarks while constantly testing what's next. If you've thrived inside an agency managing multiple accounts simultaneously and know Meta's ecosystem inside-out, we want to talk.
Key Responsibilities
Plan, build, and manage full-funnel Meta ad campaigns from strategy through execution — targeting, creative direction, structure, and bidding
Analyze CPL, ROAS, CAC, frequency, and attribution data to identify inefficiencies and growth opportunities
Design and run structured A/B tests across creatives, audiences, offers, and landing pages — and turn results into actionable learnings
Brief and guide creative teams on ad concepts, hooks, formats, and copy angles that drive performance
Optimize for qualified lead volume across service-based and ecommerce verticals, integrating lead quality feedback from CRM and sales teams
Manage and allocate significant ad budgets efficiently, scaling winners while hitting cost-per-lead targets
Ensure robust event tracking, Meta CAPI setup, and attribution accuracy in coordination with dev and analytics teams
Translate campaign performance into clear, compelling reports for clients or internal stakeholders
Requirements
Requirements
4+ years of hands-on Meta Ads management experience
Previous experience at a digital marketing or performance agency
Proven track record running lead generation campaigns (not just brand awareness)
Deep expertise in Meta Ads Manager, Business Manager, and Meta Pixel
Strong command of audience segmentation: Lookalikes, Custom Audiences, interest and behavioral targeting
Experience with Advantage+ campaigns and Meta's AI-driven placement features
Solid understanding of attribution models and Meta's post-iOS 14 measurement landscape
•Meta Blueprint Certification (required)
Proficient in Excel or Google Sheets for data analysis and reporting
Strong written and verbal English communication skills
Nice to Have
Experience running lead gen for both service businesses AND ecommerce brands
Familiarity with CRM platforms (HubSpot, Salesforce) and lead quality optimization workflows
Experience with GoHighLevel (HighLevel) for CRM, pipeline management, and lead tracking
Experience with Meta Lead Ads and Instant Forms
Working knowledge of Google Analytics 4 and cross-channel attribution
Exposure to other paid channels (Google Ads, TikTok, Pinterest)
Understanding of landing page CRO principles
Originally posted on Himalayas
Who can apply
Eligible countries: United States. Accepted UTC offsets: UTC-10, UTC-9, UTC-8, UTC-7, UTC-6, UTC-5, UTC+14. Review the full description for employer-specific work authorization, residency and schedule requirements.