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Job description
Vacation Myrtle Beach is the largest wholly locally owned lodging company in Myrtle Beach. Our fourteen oceanfront resorts and vacation rental company welcome families who come to the Grand Strand to make memories that last a lifetime. Our vision is simple: to give our guests the most exciting, fun-filled, and enjoyable vacation experience ever.
The opportunity
We're looking for a marketing leader to own our marketing department and drive direct revenue across all of our resorts. You'll set the strategy, manage the budget, and lead the team, with the freedom to take full ownership as quickly as you're ready. This may be an ideal role for a rising marketing director ready for a first VP seat, or an experienced leader who wants real ownership at a locally owned company.
What you'll do
Own marketing strategy, budget, and results for all resorts
Lead and develop a team of four marketing professionals, and manage our agencies and vendors
Direct paid search and paid social campaigns that drive direct bookings
Build and protect the brand across our resorts, website, social channels, and creative
Grow email and SMS marketing programs that bring guests back year after year
Plan and manage the marketing budget, with clear reporting on return on ad spend, direct revenue, and occupancy
Bring AI into how the team plans, creates, targets, and measures campaigns
Partner with our revenue and distribution team and resort operations to fill rooms and deliver a great guest experience
What you bring
Hotel or resort marketing experience (required)
Deep, hands-on knowledge of paid search, social media marketing, branding, and email/SMS marketing
A track record of managing marketing budgets and showing measurable results
Hands-on experience using AI tools in marketing strategy and execution, not just familiarity
Experience leading a team and managing agencies and vendors
8 or more years in marketing, advertising, or hospitality marketing
Bachelor's degree in marketing, communications, or a related field preferred
What we offer
$150,000 base salary plus a performance bonus
Benefits: health, 401(k), paid time off
Relocation assistance
Direct access to company leadership and the chance to shape marketing for one of the Grand Strand's best-known resort groups
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Worksite address
myrtle beach, SC, 29588, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.