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Job description
Marketing & Community Coordinator
The Marketing & Community Coordinator owns marketing for the Nomad brand end to end — from go-to-market strategy, media, and PR to the authentic community relationships that make the brand credible in the field. This person is the voice, advocate, and connector between the brand and the hunting and outdoor community, while also leading the campaigns, media buys, and brand storytelling that grow awareness and drive sales. This is an entry-level opportunity for someone 1-2 years out of school who is ready to take ownership and run point on marketing for the Nomad brand from day one.
Primary Responsibilities
Own the go-to-market calendar for the Nomad brand, aligning product, technical, and pattern storytelling across the full year
Develop creative approaches to earn press coverage and grow reach through endemic and non-endemic PR placement and other non-paid outreach
Partner with brand ambassadors, guides, and creators; provide briefs to ensure content aligns with marketing goals
Actively engage with customers, ambassadors, and partners through comments, DMs, forums, and other community channels
Coordinate product seeding, field testing, and feedback loops with ambassadors and the community
Support go-to-market launches by activating ambassadors and community members
Implement brand collaborations, ensuring plans align with the overall marketing plan and creative assets are supplied
Manage community-focused activations and in-market experiences, including the lodge program in target locations, ensuring full use of contracted exposure and marketing
Coordinate marketing and advertising plans with the content team to ensure assets and timing are aligned for coordinated efforts
Develop an integrated campaign calendar for the advertising plan as a shared tool for the team
Collaborate with marketing and creative teams to source authentic field content
Oversee marketing sample needs and coordinate with the team to fill requirements
Collaborate with product and design teams to provide community and market insights on fit, function, and performance
Manage donation requests, coordinating with the broader marketing and sales team on special needs
Brand Support
Brief all Nomad creative needs to internal design team
Provide input and support on lifestyle photography and video planning to ensure all items are shot correctly and within brand guidelines for a variety of uses
Assist with sponsorships, tradeshows, consumer shows, and events as needed, coordinating with the overall marketing plan
Coordinate with the marketing team to ensure assets are added and tagged to asset management tools correctly and in a timely fashion
Assist the Retail Marketing Manager on promotional products as needed
Travel to photoshoots and events as needed
Worksite address
charleston, SC, 29408, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.