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Job description
This is an exciting opportunity to work and grow at the intersection of media, advertising, and data science. We are looking for a self-starter who is proficient in advanced analytics/data science and optimization, who demonstrates critical thinking, problem-solving skills, strong communication skills, and the ability to work on multiple engagements simultaneously.
As the Manager, Measurement & Insights, you will have the exposure to cutting edge technologies and will work closely with advertisers, sales and planning, vendors, product teams, research and insights, and industry vendors, and you will play an integral role driving innovation across NBCU portfolios.
We don't have a typical day-to-day because every day is different! This list just gives you an idea of responsibilities:
Responsibilities
Work with cross-functional teams in all stages of the measurement lifecycle
Conduct analysis using NBCU 1st party data, and or 3rd party data for audience targeting, measurement and optimization, including log-level and customer level
Research cutting edge media measurement methodologies, run test queries on sample data and synthesize findings to senior leadership
Explore machine learning algorithms, develop customized models, and deploy models to production
Crunch, investigate and analyze various kinds of data across different data sources and use cases
Manage various project timelines, agenda, deliverables, analysis, findings etc.
Partner with product, IT, client strategy teams and influence go-to marketing or sales strategy of NBCU ad offerings
Work with senior research leaders in evaluating measurement solutions, tools and data sources to understand capabilities and potential benefits to full funnel media measurement
Collaborate across NBCU cross function teams on initiatives to support advertisers
Qualifications
Must have unrestricted work authorization to work in the United States
Bachelor’s degree from an accredited college or university in Math, Statistics, Economics, Marketing Analytics, Communications, Media or other technical or quantitative field (Master’s degree preferred) OR related experience
3+ years' full-time, post-graduation work experience in data analytics, media research, or data science with ad tech company, digital entertainment company, advertising agency, media research provider or data analytics firm
1+ years' of experience leading a team, providing guidelines to junior analysts, managing multiple projects
Proficient in R, Python, Spark, and SQL. Demonstration of independently accomplished data science projects from end to end including data manipulation, visualization, statistical modeling
Experience of using data manage platforms, cloud databases (AWS, GCP, Snowflake, etc.)
Experience of A/B testing, incrementality measurement, MTA (Multi-Touch Attribution), MMM (Media Mix Model)
Experience of relational database and proficient to process big data using SQL
Solid communication skills to work with internal stakeholders, external partners and advertisers
Deep understanding of statistics concepts and machine learning algorithms
Understanding of broadcast/cable, Connected TV/OTT and digital media landscapes
Knowledge of cross-platform measurement across digital, linear, and streaming (including CTV/OTT, addressable TV, etc.) a plus
Experience with Excel and dashboarding/data visualization
Flexible, able to deal with ambiguity and comfortable working in a fast paced, results oriented environment, and aligning the interests of multiple stakeholders
Involved in broader solutioning and thought leadership both internally and externally
Self-starter who can perform independently and proactively while working in a collaborative team environment
Salary Range: $100,000 - 115,000, bonus eligible
Additional Information
NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.
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Worksite address
new york, NY, 10261, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.