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Job description
The Wagyu Shop is a premium direct-to-consumer food brand specializing in authentic Japanese A5 Wagyu, American Wagyu, premium seafood, caviar, and luxury gifting experiences. We are looking for a results-driven digital marketer who can own customer acquisition, retention, and brand growth across multiple channels.
nPosition Overview
nThe Digital Marketing Associate will be responsible for driving online revenue growth through paid advertising, email and SMS marketing, and social media. This role requires both strategic thinking and hands-on execution, with a strong focus on performance marketing.
nResponsibilities
nPaid Media Management
nOwn and manage all paid advertising channels, including:
nnMeta (Facebook & Instagram)
nGoogle Ads
nMicrosoft/Bing Ads
nRetargeting campaigns
nDevelop acquisition, remarketing, and retention strategies.
nMonitor campaign performance and optimize toward ROAS, CPA, MER, and customer lifetime value.
nManage advertising budgets and provide regular performance reporting.
n nEmail & SMS Marketing
nnBuild and manage Klaviyo email marketing campaigns and automated flows.
nCreate and build the following:nnWelcome series
nAbandoned cart flows
nBrowse abandonment
nPost-purchase sequences
nWin-back campaigns
nVIP and loyalty campaigns
n
nManage SMS campaigns and customer segmentation.
nContinuously test messaging, offers, and creative to improve performance.
n nSEO & AI Search Visibility
nnOwn SEO strategy to grow organic traffic and revenue.
nOptimize product, collection, and content pages for search performance.
nConduct keyword research and identify new growth opportunities.
nMonitor site health, indexing, page speed, and technical SEO.
nCreate and optimize content that improves visibility in Google and AI-powered search platforms.
nStay ahead of changes in search, AI discovery, and emerging customer acquisition channels.
nTrack rankings, organic traffic, and revenue from search channels.
nBuild partnerships and backlink opportunities to strengthen domain authority.
n nOrganic Social Media
nnDevelop and execute content calendars across social platforms.
nCreate engaging content that highlights products, recipes, customer experiences, and brand storytelling.
nGrow audience engagement and community participation.
nMonitor trends and identify opportunities to increase organic reach.
n nInfluencer & Partnership Marketing
nnIdentify, recruit, and manage influencer relationships.
nCoordinate gifting and partnership campaigns.
nDevelop strategic partnerships with chefs, creators, athletes, brands, and affiliates.
nTrack partnership performance and ROI.
n nAnalytics & Reporting
nnAnalyze performance across all marketing channels.
nTrack KPIs including revenue, ROAS, CAC, conversion rate, email performance, and customer retention.
nPresent actionable insights and recommendations.
nUse data to guide marketing strategy and budget allocation.
n nQualifications
nRequired
nn3+ years of experience managing digital marketing campaigns.
nHands-on experience with Meta Ads Manager and Google Ads.
nExperience building and managing Klaviyo email and SMS campaigns.
nStrong understanding of customer acquisition and retention strategies.
nAbility to analyze performance data and make optimization recommendations.
nExcellent communication and project management skills.
nSelf-starter mentality with strong attention to detail.
n nPreferred
nnShopify experience.
nExperience with food, beverage, luxury, or eCommerce brands.
nFamiliarity with influencer and affiliate marketing platforms.
nBasic graphic design or creative production experience.
n nThe Wagyu shop is an equal opportunity employer.
Worksite address
santa ana, CA, 92725, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.