About this opportunity
Formlabs lists this Paid Media Manager (Media) opportunity in somerville, Massachusetts. Review the employer’s description below for duties, qualifications and application requirements.
Job description
We are seeking a highly skilled and motivated Manager, Paid Media who will play a crucial role in driving our global paid acquisition strategies
You are a hands-on performance marketer to own paid media in the Google ecosystem (Search, Shopping, YouTube, Display)
You’ll run campaigns day-to-day, manage budgets, and make the spend work harder
This is an IC role for someone who’s equal parts strategic and operational, and who lets data drive the decisions
Run and optimize paid campaigns across Google (Search, Shopping, YouTube, Display)
Own channel budgets and forecasts; manage to CAC, ROAS, and efficiency targets
Allocate spend across markets, channels, and audiences to balance growth and efficiency
Work with Analytics on measurement, incrementally, and attribution—and turn the results into action
Constantly test new hypotheses, tactics, and partnerships that unlock scalable growth
Deep hands-on experience managing paid media budgets in Google shopping AdsStrong analytical chops—you use data to decide, measure, and prioritizeSolid grasp of attribution, experimentation, and conversion optimizationComfort building forecasts, managing budgets, and explaining business impact to senior stakeholdersUse AI tools fluently in your daily work, held to the same quality bar as your ownThrive in fast-moving, ambiguous environments with a high degree of ownership3+ years in performance/growth marketing with a track record of measurable results managing large budgets
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Worksite address
somerville, MA, 02145, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.