Job description
Category: Marketing
Location:
We are seeking a strategic and results-driven Paid Media Specialist (B2B) to lead and scale our paid acquisition and demand generation efforts. This role is responsible for driving qualified leads, pipeline growth, and revenue through data-backed performance marketing strategies.
The ideal candidate is highly fluent in Google Ads and Meta (Facebook & Instagram) advertising, with a strong understanding of B2B funnels, attribution, and lifecycle marketing. TikTok experience is a plus. This role sits under the Marketing Department and works closely with Sales, Content, Creative, and CRO teams to ensure consistent, scalable growth.
About My Amazon Guy
My Amazon Guy is a thriving digital marketing agency with over 500+ employees and a diverse range of clients. Our culture is dynamic, rewarding, and innovative. We are dedicated to helping our clients achieve remarkable sales growth on Amazon while ensuring their peace of mind.
Key Responsibilities
Performance & Demand Generation
Design, execute, and optimize B2B performance marketing campaigns across Google Ads and Meta, focused on lead generation, MQLs, SQLs, and pipeline contribution
Own full-funnel strategy: awareness, consideration, conversion, and retargeting
Manage budgets, bidding strategies, targeting, and channel mix to maximize ROI and CAC efficiency
Leverage attribution models and performance data to guide decisions and forecasting
Analytics & Optimization
Analyze campaign performance using GA4, ad platform data, CRM insights, and dashboards
Continuously test and optimize creatives, audiences, offers, and landing pages
Partner with CRO to improve conversion rates across forms, landing pages, and lead flows
Develop and validate hypotheses through structured A/B testing
Creative & Messaging Strategy
Collaborate with creative and content teams to develop high-performing B2B ad creatives and copy
Ensure messaging aligns with ICPs, buyer stages, and sales enablement goals
Guide creative testing frameworks and scaling strategies
Team Leadership & Operations
Manage and mentor media buyers and performance marketers
Support recruitment, onboarding, training, and skill development
Build scalable workflows, SOPs, and documentation for paid acquisition and lead gen
Ensure smooth cross-functional collaboration with Sales, RevOps, and Marketing stakeholders
Innovation & Growth
Stay ahead of B2B performance marketing trends, platform updates, and best practices
Maintain active certifications on Google Ads and Meta platforms
Explore emerging channels and formats (TikTok, LinkedIn, YouTube, etc.) where applicable
Requirements
3+ years in performance marketing with a strong B2B lead generation focus
Deep expertise in Google Ads and Meta Ads (TikTok is a plus)
Proven experience managing full-funnel B2B campaigns tied to pipeline and revenue
Strong understanding of CRO, landing page optimization, and A/B testing
Experience working with CRM systems and marketing attribution
Proven leadership experience managing and developing teams
Data-driven mindset with strong analytical and optimization skills
Excellent communication, organization, and stakeholder management skills
Technical Requirements
A computer with dual monitor setup is required
Computer with at least 8GB of RAM
Must have at least 25 MBPS internet speed
Camera with at least 1080p resolution
Benefits
40 hours a week, 8 hours a day
Competitive salary base
Permanent work-from-home setup
Unlimited FREE access to MAG School courses and SOP Library
Work schedule is in Eastern Standard Time (EST), Monday-Friday only
Opportunities for professional development and career advancement
DetailsOriginally posted on Himalayas
Who can apply
Eligible countries: United States. Accepted UTC offsets: UTC-10, UTC-9, UTC-8, UTC-7, UTC-6, UTC-5, UTC+14. Review the full description for employer-specific work authorization, residency and schedule requirements.