Job description
Category: Advertising
Location:
We are seeking a skilled and results-driven Paid Media Specialist (Meta) to oversee, manage, and optimize advertising campaigns on Meta platforms (Facebook, Instagram, etc.). The ideal candidate has a strong understanding of Meta’s ad products, audience targeting, and analytics tools, with the ability to translate marketing goals into effective campaigns that drive measurable results.
Key Responsibilities
Develop, implement, and manage Meta ad campaigns that align with business objectives.
Conduct audience research and create detailed targeting strategies to reach the right users.
Craft compelling ad creatives, including visuals and copy, in collaboration with the design and content teams.
Monitor and analyze campaign performance, providing insights and recommendations for optimization.
Manage ad budgets, ensuring efficient allocation of resources to maximize ROI.
Stay updated with Meta’s latest advertising trends, tools, and platform updates.
Generate regular performance reports to communicate results and insights to stakeholders.
Conduct A/B testing to identify the most effective strategies for ad placement, messaging, and design.
Requirements
Proven experience managing Meta advertising campaigns (minimum of 2-3 years preferred).
Strong knowledge of Meta Ads Manager, Business Suite, and analytics tools.
Experience with audience segmentation, retargeting, and lookalike audiences.
Excellent analytical skills with the ability to interpret campaign data and make data-driven decisions.
Strong communication skills, both written and verbal.
Familiarity with other paid media platforms is a plus (Google Ads, TikTok Ads, etc.).
Certification in Meta Advertising (e.g., Meta Blueprint) is a plus.
Ability to work in a fast-paced environment and meet tight deadlines.
Technical Requirements
A computer with dual monitor setup is required
Computer with at least 8GB of RAM
Must have at least 25 MBPS internet speed
Camera with at least 1080p resolution
Benefits
40 hours a week, 8 hours a day
Competitive salary base
Permanent work-from-home setup
Unlimited FREE access to MAG School courses and SOP Library
Work schedule is in Eastern Standard Time (EST), Monday-Friday only
Opportunities for professional development and career advancement
DetailsOriginally posted on Himalayas
Who can apply
Eligible countries: United States. Accepted UTC offsets: UTC-10, UTC-9, UTC-8, UTC-7, UTC-6, UTC-5, UTC+14. Review the full description for employer-specific work authorization, residency and schedule requirements.