Job description
About our Client
Our client is a Dubai-based, fast-growing direct-to-consumer (DTC) beauty company dedicated to empowering women in the GCC and Middle East with premium, confidence-boosting hair solutions. They specialize in high-quality, natural hair products through their flagship brand—the region's pioneering Arabic online store for 100% Remy human hair extensions, wigs, clip-ins, tape-ins, aftercare, and professional salon training.
Born from a UK-Middle East collaboration between two ambitious friends, started with direct salon partnerships, overcame pandemic challenges by launching a robust e-commerce platform, and now serves customers across Saudi Arabia, the broader MENA region, and worldwide with exceptional quality, color-matching expertise, 24/7 consultations, and free fast shipping.
Job Summary
As Paid Media Specialist, you'll lead strategy and execution, establish a world-class creative testing system alongside our in-house editors and designers, and create repeatable playbooks that fuel future brand launches. This is a rare chance to shape multiple brands in a fast-moving, high-potential beauty space with strong internal creative support.
Key Responsibilities
Lead full strategy, setup, and daily execution across Meta and Snapchat, including campaign architecture, audience targeting, bidding, and creative deployment tailored to GCC consumers.
Develop and execute weekly/monthly scaling plans, balancing horizontal (new audiences/markets) and vertical (budget increases on winners) approaches.
Proactively manage ad fatigue through rotation, refresh, and performance monitoring to maintain stable, long-term results.
Optimize blended channel metrics (CAC, MER) while ensuring healthy contribution margins at scale.
Design and implement a structured creative testing framework covering angles, hooks, formats (video, static, carousel), UGC vs. produced, and rapid iterations.
Analyze performance data to deliver precise, actionable creative briefs and instructions to our in-house video editor (e.g., hook structure, pacing, proof elements, CTA placement).
Maintain a live content pipeline, testing calendar, iteration backlog, and documentation of key learnings to inform weekly optimizations.
Leverage AI tools to accelerate idea generation, concept variations, and quick mockups for faster testing cycles.
Build and own a comprehensive 60-day launch roadmap, including phased budget ramps, KPI milestones (e.g., early CPA targets, winner identification thresholds), and scaling triggers.
Ensure full tracking readiness (pixel/events, attribution setup) and account hygiene before go-live.
Lead rapid early testing to identify high-performing creatives and audiences, then transition to aggressive profitable scaling.
Document the entire process into a repeatable launch playbook for future brand expansions.
Qualifications
Extensive hands-on expertise in media buying on both Meta Ads Manager and Snapchat Ads (mandatory; GCC/MENA experience strongly preferred).
Proven track record scaling DTC beauty, cosmetics, hair, or fashion brands with high AOV.
Deep unit economics mindset: fluency in CAC, MER, LTV:CAC ratios, contribution margin, and payback period for informed scaling decisions.
Strong creative leadership: ability to translate data into specific creative direction, run structured testing, and document/iterate learnings systematically.
Organized operator with excellent planning, prioritization, KPI tracking, and weekly reporting skills.
Proficiency using AI for creative ideation/concepts (e.g., Midjourney, ChatGPT for hooks/angles).
Results-oriented, calm under pressure (seasonal volatility), collaborative with creative teams, data-driven decision-maker.
Educational & Professional Requirements
Bachelors degree in Marketing, Business, or related field (or equivalent experience).
5+ years of hands-on paid media experience, with at least 3 years focused on Meta + Snapchat in DTC/e-commerce.
Demonstrated success scaling DTC beauty/cosmetics/hair brands.
Strong preference for GCC/Middle East market experience due to cultural nuances, language (Arabic/English), and seasonal peaks (Ramadan, Eid, White Friday/Black Friday).
No formal certifications required, but proven results in high-stakes scaling environments essential.
Apply now and join a team where creativity meets performance.
Additional Information
Fully remote (GCC time zone alignment required for meetings and live optimizations).
Part-time (with potential to become full-time)
Opportunity to shape multiple brands in a fast-moving beauty space with strong in-house creative support.
Only Egypt-based candidates can apply.
Originally posted on Himalayas
Who can apply
Eligible countries: United States. Accepted UTC offsets: UTC-10, UTC-9, UTC-8, UTC-7, UTC-6, UTC-5, UTC+14. Review the full description for employer-specific work authorization, residency and schedule requirements.