Job description
About the Client
Our client is a U.S.-based, multi-platform media company operating radio properties in large and mid-sized markets while delivering advertising and digital marketing solutions nationwide. They reach broad consumer audiences each week across audio, digital, e-commerce, and live events. The organization continues to invest in digital innovation to drive measurable results for advertisers.
Why does this role exist?
This role exists to activate, manage, and optimize paid social campaigns on Meta with a sharp focus on improving conversions, revenue, and ad spend efficiency. The coordinator will operationalize tracking and attribution best practices (Meta Pixel, events, and first-party data) and proactively troubleshoot discrepancies to ensure accurate measurement. Partnering closely with the Social Media Director and Paid Social Team, this role will turn performance insights into action to achieve client growth goals.
The Impact you’ll make
Campaign Activation and Optimization (Meta)
Build, launch, and manage Meta campaigns, ad sets, and ads across funnels (prospecting, retargeting)
Execute A/B tests on audiences, creatives, placements, and bidding strategies
Continuously optimize toward CPA/ROAS/CVR targets and scale winning segments
Audience Strategy and Retargeting
Develop and refine audience targeting, lookalikes, interest stacks, and exclusions
Implement retargeting strategies using site, event, and engagement signals
Leverage first-party data for segmentation, match rates, and performance lift
Tracking, Pixel, and Attribution
Set up and validate Meta Pixel, events, and parameters; implement via Events Manager/GTM as needed
Troubleshoot tracking gaps, configuration errors, and discrepancies across platforms
Ensure accurate attribution, UTM discipline, and data flow for reliable reporting
Performance Analysis and Reporting
Analyze campaign data to diagnose issues and identify growth opportunities
Translate findings into clear, actionable recommendations for stakeholders
Maintain performance dashboards and deliver regular insights to the Paid Social Team
Collaboration and Process Excellence
Work closely with the Social Media Director and Paid Social Team to align on goals and testing plans
Document SOPs, learnings, and experimentation roadmaps
Proactively communicate risks, blockers, and results to drive timely decisions
Skills, Knowledge and Expertise
Required:
2+ years hands-on experience managing Meta paid social campaigns (build, launch, optimize, A/B test)
Proven Meta Pixel and events expertise, including setup, validation, and troubleshooting tracking discrepancies
Strong data analysis skills with the ability to independently diagnose and resolve campaign and tracking issues
Excellent written and verbal communication with stakeholders and cross-functional teams
Your superpowers are...
Technical: Meta Ads Manager, Events Manager, Meta Pixel, event setup/QA, attribution, UTM tagging, A/B testing, audience building (lookalikes, retargeting), first-party data usage; familiarity with tag managers and data layers is a plus
Analytical: Hypothesis-driven testing, funnel analysis, budget pacing, performance diagnostics, and clear insight generation
Communication: Crisp reporting, proactive updates, and the ability to translate data into business recommendations
Personal: Detail-oriented, resourceful, self-starter who owns outcomes and thrives in a collaborative team
WFH Set-Up:
Computer with at least 8GB RAM, an Intel i5 core processor/AMD Ryzen 5 Processor and up.
Internet speed of at least 40MBPS
Headset with an extended mic that has noise cancellation and a webcam
Back-up computer and internet connection
Quiet, dedicated workspace at home
You should apply if...
You love diving into data, pinpointing the “why,” and turning insights into measurable improvements
You take initiative, communicate proactively, and can independently troubleshoot complex tracking and campaign issues
You value experimentation, continuous learning, and tight collaboration with a high-performing paid social team
You care about accuracy in tracking and attribution as much as you do about hitting performance targets
What to expect...Work Setup:
Remote position
Must have a reliable internet connection and a quiet workspace
Required to provide own computer with Intel Core i5 or something similar or higher operating system
Working Hours:
40 hours per week
Monday–Friday, 8:30 am–5:30 pm Eastern Time
Compensation:
$7 per hour
No benefits package included
Benefits
Originally posted on Himalayas
Who can apply
Eligible countries: United States. Accepted UTC offsets: UTC-10, UTC-9, UTC-8, UTC-7, UTC-6, UTC-5, UTC+14. Review the full description for employer-specific work authorization, residency and schedule requirements.