About this opportunity
AtoB lists this Partner Marketing Lead opportunity in san francisco, California. Review the employer’s description below for duties, qualifications and application requirements.
Job description
Overview
Own and scale marketing partnerships & partner campaigns across local merchants, brokerages, factoring companies, and strategic platforms. Build and execute market strategies for partner‑branded fuel card and payments programs, with a focus on driving revenue, wallet share, and partner program growth. This role sits at the intersection of GTM strategy and partner enablement.
What You’ll Do:
Own end-to-end partner GTM strategy from launch planning and positioning to ongoing optimization, including defining partner campaigns
Plan and execute co‑branded events with partners (webinars, lunch‑and‑learns, trade show activations, regional meetups) that drive partner awareness, lead generation, and program enrollment
Develop event playbooks for partners, equipping them with branded collateral, talk tracks, and promotional toolkits to host or co‑host events on AtoB’s behalf
Collaborate with industry associations (trucking, logistics, fleet management) to secure speaking slots, sponsorships, and co‑marketing opportunities that position AtoB as a category leader
Develop and execute multi‑channel campaigns (email, SMS, landing pages, in‑app) to grow partner revenue
Build and manage drip/nurture campaigns driving application starts, card activations, spend growth, and retention
Create and refine partner‑specific messaging, content, and copy with strong conversion focus
Collaborate with Partner Success, Sales, Product, and Design to align on partner goals
Analyze campaign performance and partner‑level metrics; distill data into actionable recommendations
Continuously test and iterate on messaging, offers, and flows to improve conversion and engagement
Serve as marketing owner and point of accountability for partner launches and expansions
Your Experience:
5–7 years in partner marketing or growth marketing (fintech, SaaS, or B2B platforms)
Hands‑on experience with building and scaling partner campaigns
Experience running multi‑channel campaigns (email, SMS, landing pages, content)
Excellent copywriting and content creation skills adaptable to different partner audiences
Strong design/UX sensibility; ability to collaborate with designers or create lightweight assets
Data‑driven decision maker who ties marketing efforts to revenue outcomes
Strategic thinker who can define GTM strategy and execute with precision
Who We’re Looking For:
GTM‑oriented marketer who thrives in partner‑driven growth environments
Self‑starter comfortable leading initiatives end‑to‑end
Balances creativity with analytical rigor — storytelling meets performance optimization
Strong cross‑functional collaborator with clear communication
Comfortable moving fast, testing often, and iterating on results
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Worksite address
san francisco, CA, 94199, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.