About this opportunity
Create Wellness, LLC lists this Performance Creative Strategist opportunity in new york, New York. Review the employer’s description below for duties, qualifications and application requirements.
Job description
We're hiring a Performance Creative Strategist to sit at the intersection of creative and media - someone who thinks in hooks, tests hypotheses, and uses data to make better creative decisions.
This role is for someone who:
Has a strong creative eye and a performance mindset
Obsesses over what makes content stop the scroll and convert
Knows how to translate data into a creative brief
Experience building diverse UGC pipelines
Thrives in a fast-moving, test-and-learn environment
You'll own the creative strategy layer across paid social, creator-led advertising, and video - working closely with the Director of Growth Marketing, creative studio team, and creators to build and scale what works.
What You'll Do
Creative Strategy & Testing Own the creative testing roadmap across Meta, TikTok, CTV, and YouTube
Develop hypotheses and structure tests across hooks, formats, narratives, and creative angles
Translate performance data into actionable creative briefs for internal teams and creators
Identify winning patterns and build frameworks for scaling proven concepts
Stay ahead of platform trends, ad formats, and creative benchmarks
Creator & UGC Content
Brief, select and guide creators on performance-first content - hooks, pacing, CTAs, messaging
Review creator deliverables through a performance lens before they go live
Build and maintain a library of winning creative frameworks by creator type, platform, and audience
Partner with the Growth Manager to analyze creator performance and identify what scales
Cross-Functional Creative Operations
Serve as the connective tissue between growth and brand - ensuring creative output is both on-brand and built to perform
Work with creative studio to manage production timelines and ensure assets are ready to test
Work with video editors and designers to iterate quickly on top performers
Maintain a living creative learnings doc that informs future strategy
Analytics & Insights
Analyze creative performance at the hook, format, and narrative level
Pull and synthesize data from Meta, TikTok, and YouTube to surface what's working
Build and maintain a creative scorecard to track performance across active tests
Present findings and recommendations in clear, actionable formats
Requirements
What You Bring 2-4 years of experience in performance creative, creative strategy, or paid social - ideally at a DTC brand or agency
Demonstrated ability to write and brief high-performing ad creative
Strong analytical instincts - you can read a creative report and know what to do next
Experience working with UGC creators and/or influencer-led content
Deep familiarity with Meta and TikTok ad formats, creative best practices, and platform nuances
Strong written communication - briefs, copy, and internal decks that are clear and sharp
What We're Looking For
You think about creative as a performance lever, not just aesthetics
You can move from insight to brief to live asset quickly
You're as comfortable in a spreadsheet as you are in a creative doc
You have strong opinions about what makes content work - and you back them with data
You're a clear communicator and a strong cross-functional partner
You care about building systems, not just shipping one-off assets
Nice to Have
Experience at a health, wellness, or supplement brand
Comfort writing short-form ad copy in addition to briefing it
Exposure to CTV or YouTube performance creative
Strong comfort using AI tools to accelerate creative iteration and research
Experience with creator whitelisting and paid amplification workflows
Benefits Competitive compensation including salary and equity
Fully-paid health, dental, 401K, and vision insurance
Downtown Manhattan office (4 days in office), with flexible work setup and 15 days of PTO
Why You'll Love Working Here:
At Create Wellness, we're building a category-defining wellness brand that helps people feel their best every day. You'll join a small, high-output team where your work will have immediate and visible impact. We move quickly, expect a lot from ourselves and each other, and have fun while doing it.
Worksite address
new york, NY, 10261, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.