Job description
We are seeking a Performance Marketing Lead who thrives at the intersection of hands-on execution and strategic ownership. This role is for a builder, with entrepreneurial spirit, someone who can write the copy, launch campaigns, analyze performance, and hold partners accountable across the full paid and social ecosystem.
This role owns all performance-driven marketing, including paid and organic social media, SEM/PPC, OTT/CTV, display, paid and lifecycle email, while overseeing external agencies and leading a small internal team.
This role is accountable for results, efficiency, and scalable growth.
Hands-On Execution (Core Expectation)
Write, test, and optimize high-converting copy and creative direction for:
Paid and organic social media
Paid and lifecycle email campaigns
Display, retargeting, and OTT/CTV ads
Build, launch, and optimize campaigns directly across:
Social media platforms
Email marketing platforms
Develop hooks, messaging frameworks, CTAs, and offer strategies aligned to conversion goals
Rapidly test creative, audience segments, formats, and channels to improve ROAS and CAC
Social Media Marketing Ownership (Paid + Organic)
Own end-to-end social media marketing strategy, including:
Paid social performance
Organic social content strategy and publishing
Channel growth, engagement, and brand consistency
Ensure social content supports acquisition, retargeting, and lifecycle efforts
Align social storytelling with performance goals and campaign calendars
Paid Media, OTT & Channel Ownership
Own day-to-day performance across:
Paid Social
OTT / CTV advertising
Define channel strategy, testing roadmaps, and budget allocation
Partner with analytics and leadership to assess incrementality and efficiency
Oversee Agency Performance
SEM / PPC (Google Ads, Bing)
Agency & Vendor Oversight
Serve as the primary owner of all paid media agencies:
Set strategy, goals, and performance expectations
Review campaigns, creative, and performance weekly
Push agencies beyond reporting into active optimization and testing
Ensure agency work complements—not replaces—internal execution
Recommend when to scale, pause, or reallocate spend across channels
Internal Team Leadership & Partner Oversight
Lead and mentor a lean internal marketing team
Marketing Mentorship for affiliate, widget, and ad-based partnerships:
Performance tracking
Optimization opportunities
Messaging alignment
Display & Re-targeting
Create clarity around ownership between internal resources, agencies, and partners
Establish lightweight processes that scale without adding friction
Performance, Reporting & Optimization
Own performance KPIs, including:
ROAS, CAC, CPA, LTV
Conversion rates across the funnel
Incrementality by channel
Translate insights into clear actions and recommendations
Deliver concise, executive-ready performance updates
What Success Looks Like (First 6–12 Months)
Paid and social channels show measurable efficiency and scale
Social media functions as both a brand and performance engine
OTT/CTV delivers clear, measurable value within the media mix
Agencies and partners are accountable and high-performing
Affiliate and widget programs are optimized and contributing incremental revenue
Leadership has confidence in channel performance and growth strategy
Requirements
Required
5+ years in performance or growth marketing lead or equivalent
Proven experience writing and optimizing conversion-focused copy for paid media and email
Hands-on experience with:
Paid and organic social media
Email marketing platforms - Klaviyo Preferred
Strong working knowledge of SEM/PPC and OTT/CTV
Experience managing agencies and small, high-impact teams
Data-driven mindset with strong analytical instincts
Preferred
Experience in travel, e-commerce, marketplaces, or high-intent consumer products
Familiarity with affiliate marketing, widgets, and partner-driven acquisition
Experience with CRO, landing-page optimization, and attribution models
Why This Role Matters
This is not a coordination role—it is an ownership role.
You will define how performance marketing operates across paid, social, affiliates, and partners while remaining hands-on where it matters most. This role has direct impact on revenue, efficiency, and growth velocity.
Growth Path
Performance Marketing Lead → Director of Performance Marketing
Expanded ownership across lifecycle, attribution, and growth strategy
Benefits
Competitive Compensation, Medical, Dental, Vision, & 401K with Company Match!
Originally posted on Himalayas
Who can apply
Eligible countries: United States. Accepted UTC offsets: UTC-10, UTC-9, UTC-8, UTC-7, UTC-6, UTC-5, UTC+14. Review the full description for employer-specific work authorization, residency and schedule requirements.