Job description
About Us
Cropink is a smart ad design platform that helps e-commerce brands launch better-performing dynamic ads—faster. We turn standard product feeds into beautifully enriched creatives that drive clicks and conversions across Meta, Google, TikTok, and more.
We’re building the future of automated ad design and dynamic product campaigns. Our mission? Help performance marketers test faster, scale smarter, and stop wasting budget on low-quality creatives.
We’re now looking for a Performance Marketing Specialist to join our growth team and help us—and our clients—get better results across all major paid channels.
About the Role
As a Performance Marketing Specialist at Cropink, you’ll be responsible for planning, managing, and optimizing cross-channel performance campaigns. You’ll work across Meta, Google, TikTok, Pinterest, and other relevant platforms—always with a data-driven, test-and-learn mindset.
You’ll also support Cropink clients by offering strategic advice, sharing insights from campaigns, and helping them get the most out of our platform. On top of that, you’ll work with our content and product teams to shape education materials, blog posts, and in-app features based on real performance marketing know-how.
What You’ll Do
Plan, launch, and optimize full-funnel paid campaigns across Meta, Google Ads, TikTok, Pinterest, and other channels
Analyze performance across platforms and campaigns to improve ROAS, CPA, CTR, and other KPIs
Test creatives, copy variations, audiences, and landing pages across multiple channels
Collaborate with our design and product teams to align creative output with data-backed insights
Build campaign reports and share clear growth recommendations internally and externally
Provide strategic input and platform-specific expertise to selected Cropink clients
Support the content team by contributing expert knowledge to blog articles, guides, and case studies
Stay on top of performance trends, channel updates, and platform changes
What We’re Looking For
2–4 years of experience in performance marketing across multiple paid platforms (Meta, Google, TikTok, Pinterest)
Strong understanding of campaign structure, creative strategy, targeting, and optimization
Experience with Dynamic Product Ads (DPAs), product feeds, and creative testing frameworks
Analytical mindset—you know how to read data and make smart decisions from it
Strong communication skills and ability to collaborate with both creative and technical teams
Experience in e-commerce, SaaS, or DTC environments
Nice to Have
Experience with ad creative platforms like Cropink, Marpipe, or Hunch
Familiarity with Figma or collaborative design tools
Knowledge of attribution tools (e.g. Google Analytics, Triple Whale, Northbeam)
Previous work in marketing content creation, education, or SaaS growth teams
Why You’ll Love Working at Cropink
You’ll work with a modern, performance-focused ad tech product
Small team, no bureaucracy—your work has real, measurable impact
100% remote with async workflows and flexible hours
Direct collaboration with founders, product team, and designers
Opportunity to grow into a senior cross-channel strategist or client-facing lead
Salary: $70,000 – $90,000 / yearOriginally posted on Himalayas
Who can apply
Eligible countries: United States. Accepted UTC offsets: UTC-10, UTC-9, UTC-8, UTC-7, UTC-6, UTC-5, UTC+14. Review the full description for employer-specific work authorization, residency and schedule requirements.