About this opportunity
Amazon lists this Principal, CTV Measurement, Amazon Ads Strategy & Business Development (Advertising) opportunity in new york, New York. Review the employer’s description below for duties, qualifications and application requirements.
Job description
Principal, CTV Measurement, Amazon Ads Strategy & Business Development
Job ID: | Amazon.com Services LLC
Advance the future of Connected TV (CTV) advertising measurement by developing innovative strategies that help advertisers unlock unprecedented insights and value. In this pivotal role, you’ll bridge technology, partnerships, and strategic vision to evolve how brands understand and optimize their CTV advertising investments across Amazon's premium video properties and third‑party publisher partnerships.
As Principal, CTV Measurement Strategy & Business Development, you will lead the development and execution of measurement strategies that enable advertisers to better quantify and maximize the value of premium CTV investments. You’ll drive thought leadership across industry bodies, evaluate emerging measurement technologies and partnerships, and build business development frameworks that extend beyond any single initiative to deliver long‑term organizational value. Expect to move seamlessly between executive strategy sessions, technical deep dives, and cross‑functional collaboration.
This is a high‑impact role requiring both strategic vision and collaborative execution. You’ll work at the intersection of product innovation, partnership development, and go‑to‑market strategy to ensure Amazon Ads remains at the forefront of CTV measurement innovation. Work collaboratively with industry measurement providers and standards bodies to support advertiser choice and innovation across CTV.
Key job responsibilities
Develop comprehensive measurement strategies for CTV advertising across Amazon’s video properties and publisher partnerships
Drive innovation in measurement solutions that address diverse advertiser needs
Lead strategic business development initiatives with measurement providers and technology platforms
Represent Amazon Ads in industry associations and standards bodies
Collaborate closely with Product, Sales, and Analytics teams to translate market insights into actionable strategies
Basic Qualifications
Bachelor’s degree or equivalent
10+ years of professional experience in advertising technology, measurement, media, or related fields
Proven track record of leading complex business development initiatives and strategic partnerships in the digital advertising or media ecosystem
Deep expertise in video/CTV measurement methodologies, including panel‑based measurement, census‑based approaches, and emerging alternatives
Demonstrated ability to influence senior executives and drive consensus across multiple stakeholder groups
Experience working with measurement providers, publishers, advertisers, or advertising technology platforms
Strong analytical skills with ability to evaluate technical solutions and business models
Excellent written and verbal communication skills, with ability to translate complex technical concepts into business value
Preferred Qualifications
Master’s degree or above in business administration, economics, mathematics, engineering, statistics or related field
Experience with advertising publishers and marketing/creative agencies
Experience working within a global company, with multi‑country responsibilities
Active participation in industry organizations such as IAB, ARF, VAB, or similar bodies
Track record of thought leadership through published research, speaking engagements, or industry working groups
Experience with data clean room technologies, privacy‑preserving measurement, and identity solutions
Understanding of programmatic advertising, DSP/SSP technologies, and ad serving infrastructure
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign‑on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at
USA, NY, New York – 213,000.00 – 288,100.00 USD annually
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Worksite address
new york, NY, 10261, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.