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Job description
The Analytics team at Zocdoc is a fast-growing team of thought leaders and problem solvers. As a Principal Marketing Data Scientist, you will collaborate with stakeholders throughout the marketing teams to identify, structure and lead high priority analytics projects. This role will not only combine a deep knowledge of various marketing channels and their nuances, but also a cross channel expertise and sharp business acumen to drive key business metrics.
You’ll enjoy this role if you are…
Passionate about technology and improving patients’ lives
The kind of person who enjoys using data and analytics to solve different business problems
Intellectually curious and love thinking through complex questions
Highly action-oriented; you identify and seize new opportunities with high energy and enthusiasm
Dynamic and work well in fast-paced environments
Your day to day is…
Analyzing performance data to measure lift driven by our marketing efforts
Partnering with our internal and external marketing team to recommend shifts in strategy by reading, understanding, and interpreting our marketing and internal data
Forecasting and creating scenarios for existing and upcoming marketing initiatives
Leveraging your knowledge of Python and/or R to build scalable solutions
Designing, executing, and analyzing results from incrementality / lift studies and other A/B tests to refine understanding of marketing impact and inform optimization
Partnering with the data engineering team to ingest and structure the marketing data for future usage
Building and fostering relationships with stakeholders across the organization
You’ll be successful in this role if you have…
7+ years of experience in marketing analytics, plus other analytics functions, strategy consulting, or investment banking
3+ years of experience owning marketing attribution across multiple channels at a consumer technology company
Familiarity with digital marketing or analytics tools/platforms (Google Analytics, Google Adwords, DoubleClick, Facebook, SA360, Tableau, Looker, Amplitude)
Experience with MMM / MTA models and expertise with regression-based measurement approaches
Passion for measuring performance for both digital marketing and offline marketing, conducting incrementality / lift studies, and running other A/B tests related to marketing
Expertise in SQL as well as Python and/or R
A BA/BS in a quantitative field such as economics, mathematics, statistics
An MBA or MA/MS in a quantitative field is a plus
Effective written and verbal communication skills
You believe in treating all people with dignity and respect, regardless of title or tenure
Benefits
Flexible, hybrid work environment
Unlimited PTO
100% paid employee health benefit options
Employer funded 401(k) match
Corporate wellness programs with Headspace and Peloton
Sabbatical leave (for employees with 5+ years of service)
Competitive parental leave
Cell phone reimbursement
in office perks including
Catered lunch everyday along with snacks
Commuter Benefits
Convenient Soho location
Zocdoc is committed to fair and equitable compensation practices. Salary ranges are determined through alignment with market data. Base salary offered is determined by a number of factors including the candidate’s experience, qualifications, and skills. Certain positions are also eligible for variable pay and/or equity; your recruiter will discuss the full compensation package details.
NYC Base Salary Range
$177,000—$239,000 USD
Zocdoc is the country’s leading digital health marketplace that helps patients easily find and book the care they need. Each month, millions of patients use our free service to find nearby, in-network providers, compare choices based on verified patient reviews, and instantly book in-person or video visits online. Providers participate in Zocdoc’s Marketplace to reach new patients to grow their practice, fill their last-minute openings, and deliver a better healthcare experience. Founded in 2007 with a mission to give power to the patient, our work each day in pursuit of that mission is guided by our six core values. Zocdoc is a private company backed by some of the world’s leading investors, and we believe we’re still only scratching the surface of what we plan to accomplish.
Zocdoc is a mission-driven organization dedicated to building teams as diverse as the patients and providers we aim to serve. In the spirit of one of our core values – Together, Not Alone, we are a company that prides itself on being highly collaborative, and we believe that diverse perspectives, experiences and contributors make our community and our platform better. We’re an equal opportunity employer committed to providing employees with a work environment free of discrimination and harassment. Applicants are considered for employment regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity, gender expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or any other class protected by applicable laws.
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Worksite address
new york, NY, 10261, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.