Job description
At Veriforce, we help companies in high-risk industries keep their people, worksites, and supply chains safe and compliant. As a global leader in contractor and supply chain risk management, our SaaS platform simplifies contractor onboarding, credentialing, and compliance while providing powerful analytics and insights. Beyond software, we offer expert support, training, and consulting so our clients can operate with confidence. Together, we’re making workplaces safer every day.
The Principal is a critical change agent on the Sales Performance & Execution team. You will own the design and delivery of enablement programs that directly impact seller readiness, adoption, and productivity, equipping our sales organization to perform at their best.
This is not a passive content role. You’re building, reaching out, moving towards the gap
You deliver with precision. You scope realistically, communicate proactively, and finish strong
Your field communications are clear, concise, and action-oriented
You sell the change. You understand that adoption doesn’t happen because a feature went live
You stay calm and composed. You adapt, prioritize, and move forward
What that means day-to-day:
Change Management & Field Communications
Own the change management strategy for GTM with adoption plans that anticipate resistance, reinforce behavior, and measure outcomes
Draft and distribute clear, timely communications to the sales org: newsletters, launch announcements, process updates, policy changes, and more
Act as the connective tissue between Sales, Onboarding, CS, Marketing, Product, and RevOps, embedding early to represent the seller’s perspective
Represent enablement priorities in cross-functional planning forums; proactively flag risks or blockers
Enablement Program Delivery
Design and execute enablement programs, inclusive of tools, messaging, onboarding, products, etc
Maintain an enablement calendar and program roadmap with clear milestones, owners, and success criteria in partnership with cross-functional stakeholders
Support SKO planning and execution in partnership with Marketing
Sales Plays & Runbooks
Build and maintain a library of sales plays and runbooks covering key motions: new logo pursuit, expansion, competitive displacement, vertical-specific plays; iterate based on data
Incorporate MEDDPICC and Veriforce’s evolving sales methodology into all content and coaching
What you’ll need to be successful:
Required
At least 5+ years in sales enablement, revenue programs, or a directly adjacent field (e.g., GTM programs, field marketing, product marketing, sales operations)
Demonstrated experience leading change management for tool, process, or policy rollouts in GTM
Strong written communication skills. You can write a crisp field announcement, a persuasive executive update, and an engaging newsletter without help
Program management DNA: you plan backward from deadlines, track dependencies, and keep multiple workstreams moving simultaneously
Familiarity with MEDDPICC or comparable enterprise sales methodologies; comfortable coaching sellers on qualification and deal strategy
Collaborative, proactive interpersonal style—able to build trust quickly across functions and levels
Positive, accountable energy; you own your outcomes and bring others along
Preferred
Hands-on experience with Salesloft and/or Salesforce CRM—not just as a user, but as someone who has enabled others on these platforms
Analytical capability: ability to use CRM or BI tools to validate enablement impact, identify gaps, and prioritize effort
Background in B2B SaaS, online marketplaces, energy, utilities, or industrial/contractor markets
What you’ll get in return:
Here are just a few of the great reasons to join our team!
Work with a global team! We have colleagues and customers across North America and around the world.
Veriforce is a great place to work! Our leaders and team members consistently cite our culture as one of the top reasons it’s a great place to build a career.
Veriforce provides
100% employer-paid medical and dental insurance for employees
Monthly contributions to Health Savings Accounts
A 401(k) match that is immediately fully vested
Outstanding time off benefits
Paid time off for volunteer activities
Remote work opportunities
All job offers will be contingent on the successful completion of a background check.
Originally posted on Himalayas
Who can apply
Eligible countries: United States. Accepted UTC offsets: UTC-10, UTC-9, UTC-8, UTC-7, UTC-6, UTC-5, UTC+14. Review the full description for employer-specific work authorization, residency and schedule requirements.