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Job description
Principal Marketing Lead – Global Public Sector & Defense
Description -
Job Title: Principal Marketing Lead – Global Public Sector & Defence
Organization: HP Inc. – Public Sector
Segment: Global Public Sector & Defence
Role Overview
HP Inc. is seeking a highly strategic and execution-oriented Principal Marketing Lead – Global Public Sector & Defence to lead global marketing strategy, coordination, and execution across priority public sector and defence markets.
This senior individual contributor role is responsible for aligning global public sector priorities, scaling regional go-to-market programs, strengthening HP’s position in government and defence, and driving measurable engagement, demand, and pipeline growth.
The role will place a strong focus on expanding HP’s defence market opportunity across Europe and Asia-Pacific, including the United Kingdom, Germany, France, Spain, Australia, New Zealand, Japan, and India.
Key Responsibilities
1. Global Public Sector Marketing Strategy
Define and coordinate Global Public Sector marketing priorities across North America, EMEA, APJ, and other priority regions.
Build annual and quarterly marketing plans aligned to business goals, regional priorities, and public sector growth opportunities.
Align campaign strategies, messaging, content, events, and sales enablement across global and regional teams.
Represent Global Public Sector needs in staff meetings, planning forums, and executive reviews.
2. Defence Market Strategy & Growth
Lead HP’s global defence marketing strategy to grow defence TAM and pipeline across priority markets including:
United Kingdom
Germany
France
Spain
Australia
New Zealand
Japan
India
Responsibilities include:
Develop defence-focused go-to-market strategies aligned to regional procurement cycles and modernization priorities.
Build marketing programs targeting Ministries of Defence, armed forces, defence agencies, defence contractors, and national security organizations.
Drive thought leadership around secure AI, edge computing, cyber resilience, mission-ready mobility, secure collaboration, and workforce transformation.
Partner with regional sales, alliance partners, and local marketing teams to identify growth opportunities and accelerate defence pipeline.
Support defence-focused ABM programs for strategic accounts and partners.
Coordinate HP’s presence at major defence events, industry forums, CIO congresses, and executive engagements.
3. Go-to-Market Leadership
Lead global go-to-market planning across:
Integrated campaigns
Public sector solution launches
Defence initiatives
Partner and alliance programs
Channel marketing
Demand generation
Sales enablement
Executive engagement
Coordinate launch readiness, timelines, communications, and stakeholder alignment across multiple regions and functions.
4. Executive & Cross-Functional Stakeholder Management
Partner with senior stakeholders across:
Public Sector Marketing
Sales
Product Marketing
Regional Marketing
Channel and Alliance teams
Creative and Content teams
Legal
Procurement
Finance
Agencies and vendors
Lead alignment across planning sessions, business reviews, project calls, regional syncs, and executive updates.
5. Events & Executive Engagement
Lead planning and execution for global Public Sector and Defence marketing programs including:
Government conferences
Defence summits
CIO congresses
Executive roundtables
Customer briefings
Education and government initiatives
Partner events
Account‑based marketing activations
Own event strategy, messaging, customer engagement, executive participation, follow-up campaigns, and post-event reporting.
6. Content Strategy & Thought Leadership
Oversee public sector and defence content strategy including:
Executive messaging
Campaign messaging
Thought leadership
Solution positioning
Customer stories
Videos
Blogs
Social media
Sales enablement assets
Ensure messaging is relevant for government and defence audiences, with a focus on secure, mission-ready technology solutions.
7. Partner, Vendor & Agency Management
Manage relationships with:
Strategic alliance partners
Channel partners
Marketing agencies
Event vendors
Creative partners
Procurement teams
External suppliers
Coordinate vendor onboarding, contracts, purchase requisitions, budgets, risk reviews, compliance processes, and program delivery.
8. Campaign Performance & Sales Enablement
Track and improve global campaign effectiveness by:
Monitoring campaign readiness
Tracking lead flow and follow-up
Measuring pipeline contribution
Supporting sales enablement
Sharing regional best practices
Identifying optimization opportunities
Provide sellers with campaign summaries, messaging, account insights, follow-up assets, and enablement materials.
9. Account-Based Marketing
Partner with regional sales and marketing teams to identify strategic public sector and defence accounts.
Support targeted ABM programs through:
Personalized campaigns
Executive engagement
Custom content
Strategic events
Partner-led motions
Multi-touch nurture programs
Focus on accelerating pipeline within priority government, education, defence, and national security accounts.
10. Reporting & Optimization
Measure and optimize global marketing impact.
Marketing Generated Opportunities
Pipeline contribution
Campaign performance
Event engagement
Content engagement
Sales follow-up
Partner contribution
ROI
Regional execution effectiveness
Provide regular updates and actionable insights to marketing and sales leadership.
Qualifications
Required
8–12+ years of B2B technology, public sector, government, or defence marketing experience.
Proven experience leading global or cross-regional marketing programs.
Strong experience in go-to-market strategy, integrated campaigns, demand generation, events, ABM, and sales enablement.
Ability to manage complex cross-functional programs and senior stakeholder communications.
Excellent written communication, executive presence, project management, and organizational skills.
Experience managing agencies, vendors, budgets, procurement, and marketing operations.
Analytical mindset with ability to measure performance and optimize programs.
Preferred
Experience marketing to Defence, Aerospace, National Security, Government, or Education organizations.
Familiarity with defence procurement environments across Europe and Asia-Pacific.
Experience supporting multinational marketing programs across EMEA and APJ.
Experience with partner, alliance, or channel marketing.
Knowledge of secure AI, edge computing, cybersecurity, hybrid work, collaboration, or workforce experience technologies.
Success Profile
Strategic, globally minded, and execution-focused
Strong in defence and public sector market development
Comfortable influencing senior leaders across regions
Highly organized and able to manage complex programs simultaneously
Skilled at aligning global strategy with regional execution
Strong at building relationships across sales, marketing, partners, and agencies
Customer-focused with strong storytelling and messaging skills
Data-driven and accountable for measurable pipeline impact
Equally comfortable building strategy and driving hands‑on execution
The pay range for this role is $130,700 to $205,200 USD annually with additional
opportunities for pay in the form of bonus and/or equity (applies to United
States of America candidates only). Pay varies by work location, job-related
knowledge, skills, and experience.
Benefits
HP offers a comprehensive benefits package for this position, including:
Health insurance
Dental insurance
Vision insurance
Long term/short term disability insurance
Employee assistance program
Flexible spending account
Life insurance
Generous time off policies, including;
4-12 weeks fully paid parental leave based on tenure
11 paid holidays
Additional flexible paid vacation and sick leave (US benefits overview
The compensation and benefits information is accurate as of the date of this
posting. The Company reserves the right to modify this information at any time,
with or without notice, subject to applicable law.
Job -
Marketing
Schedule -
Full time
Shift -
No shift premium (United States of America)
Travel -
50%
Equal Opportunity Employer (EEO) -
HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).
Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.
For more information, review HP’s EEO Policy or read about your rights as an applicant under the law here: “Know Your Rights: Workplace Discrimination is Illegal”
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Worksite address
spring, TX, 77391, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.