About this opportunity
Bungie lists this Principal Marketing Manager (Marathon (Contract) opportunity in new york, New York. Review the employer’s description below for duties, qualifications and application requirements.
Job description
The Bungie Publishing team is seeking a Principal Marketing Manager (Contract) to lead integrated global go-to-market strategy and planning for Marathon. Reporting to the Director, Marathon Franchise Marketing, this role will translate franchise strategy, product roadmaps, audience insights, and business objectives into cohesive marketing plans that acquire new players, reengage existing owners, and deepen the commitment of Marathon’s active community
You will serve as a senior cross-functional leader across Brand, Product Marketing, Growth, Community, Communications, Creative, Analytics, Finance, regional teams, and Development
Own the development of integrated global GTM strategies for major Marathon releases, seasons, and franchise moments, ensuring plans support franchise priorities, player needs, and business goals
Translate franchise strategy, product roadmaps, audience priorities, and business objectives into clear marketing strategies, launch architectures, milestones, and investment recommendations
Develop audience-led plans spanning acquisition, reactivation, retention, engagement, and long-term player value across paid, owned, earned, community, platform, and regional channels
Establish and lead the cross-functional GTM operating rhythm, including planning milestones, readiness reviews, decision points, dependency management, risk tracking, and post-launch learning
Align senior stakeholders and executional partners around priorities, roles, tradeoffs, and success measures, ensuring critical information and decisions are communicated clearly and consistently
Identify GTM risks and opportunities early, develop actionable recommendations, and drive timely resolution across Publishing, Development, and regional teams
Partner with Brand and Creative teams to translate Marathon’s positioning and creative strategy into consistent, audience-relevant campaigns and player experiences across channels and markets
Partner with regional marketing teams to adapt global strategies for North America, EMEA, APAC, and LATAM while maintaining a cohesive franchise approach
Partner with Analytics, Insights, Product Management, and Finance to establish audience targets, performance benchmarks, measurement plans, and budget-efficiency goals
Define, monitor, and report against franchise and campaign KPIs, including awareness, consideration, acquisition, conversion, reactivation, retention, engagement, revenue, and ROI
Lead marketing performance reviews and translate player, market, and campaign insights into optimization plans that inform future campaigns, product beats, and investment decisions
Guide global paid media strategy, budget allocation, and agency partnerships as part of the broader integrated GTM plan, optimizing investment across channels, audiences, and regions
Partner with Product Management and Development to unlock value from first-party platform relationships and identify opportunities that strengthen reach, engagement, and commercial performance
Provide clear direction to agencies, vendors, and executional partners through strong briefs, aligned scopes, disciplined budget management, and timely feedback
Benefits
Contract and International FTE employees receive competitive benefits through their relevant contracting agency
20 days of accrued time-off in the form of PTO and sabbatical days, depending on the level of the position
10 paid Floating Days annually, prorated in the first year of employment based on start date
10 paid Bungie-observed holidays annually
One hour of Paid Sick Time (PST) for every 30 hours worked
The ideal candidate combines strategic judgment with operational leadership: someone who can create clarity from complexity, align senior stakeholders around difficult decisions, and continually improve our plans through player insight and performance dataDemonstrated success leading complex, cross-functional launches or live-service marketing programs with meaningful audience and business impactStrong analytical and commercial judgment, with experience defining success measures and using performance data, research, and player insight to improve strategy and executionStrong understanding of the full marketing mix, including brand, product marketing, community, communications, creative, partnerships, lifecycle marketing, organic channels, paid media, and player acquisitionAbility to translate product strategy, audience insight, and business goals into clear GTM choices, integrated plans, and investment recommendationsDemonstrated ability to create clarity across multiple complex workstreams, establish priorities and decision points, and drive stakeholders toward timely resolution7+ Years experience leading integrated marketing, product marketing, or GTM strategy within gaming, technology, entertainment, or another complex consumer business; experience operating at a global scale is strongly preferredDeep familiarity with game franchises and online player communities, ideally within first-person shooters, extraction shooters, or live-service gamesProven ability to influence senior leaders, align teams without direct authority, and resolve competing priorities across complex organizationsExceptional written, verbal, and presentation communication skills, with the ability to make complex topics clear, compelling, and actionable for executive and cross-functional audiencesSound judgment and adaptability when navigating changing product plans, emerging player sentiment, competitive disruption, or other high-pressure business challengesExperience managing major media investments, external agencies, and first-party platform partnershipsExperience developing global strategies that can be effectively adapted for regional marketsDeep familiarity with Marathon, its evolving player community, and the broader competitive landscapeExpertise marketing live-service games across launch, seasonal, reactivation, and long-term lifecycle moments
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Worksite address
new york, NY, 10261, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.