About this opportunity
The MathWorks, Inc. lists this Principal Marketing Technologist opportunity in natick, Massachusetts. Review the employer’s description below for duties, qualifications and application requirements.
Job description
Job Summary
MathWorks has a hybrid work model that enables staff members to split their time between office and home. The hybrid model provides the advantage of having both in-person time with colleagues and flexible at-home life optimizations. Learn More:
Responsibilities
Marketing Technology Architecture & Enablement
Lead the solution architecture, implementation, and optimization of core marketing platforms, including marketing automation, customer data platforms, and downstream integrations.
Co-Design and maintain end-to-end data flows connecting website activity, tagging, CDP processing, and activation in marketing systems.
Evaluate platform capabilities, constraints, and tradeoffs; provide clear recommendations that balance scalability, maintainability, and business value.
Serve as a technical authority and advisor for MarTech roadmap planning and capability assessments.
Data Integration & Customer Data Strategy
Own complex integrations between marketing automation platforms and customer data sources, ensuring accurate, timely, and governed data movement.
Define and enforce data standards (naming, option values, country codes, segmentation logic, deduplication rules).
Partner closely with Data Engineering and Analytics teams to support UAT, lineage validation, and production readiness for new integrations and enhancements.
Proactively identify data quality risks, edge cases, and overlap scenarios; document implications and mitigation strategies.
Audience, Segmentation & Activation Enablement
Support the design and refinement of marketing audiences, segments, and subsegments, including keyword logic, scoring, and overlap considerations.
Review and provide feedback on process flows and implementation models for audience creation and activation.
Act as a thought partner to campaign, operations, and analytics teams to ensure segmentation logic aligns with real-world execution and measurement.
Documentation, Knowledge Sharing & Standards
Produce clear, concise, and durable documentation for complex technical solutions (e.g., data diagrams, FAQs, field definitions, usage guidance).
Translate low-level technical details into accessible explanations for non-technical stakeholders.
Contribute to enterprise-level documentation including capability definitions, technology inventories, and standards frameworks.
Set a high bar for documentation quality and reusability across Marketing Technology initiatives.
Cross-Functional Leadership & Influence
Act as a trusted partner to Marketing Operations, Analytics, Data Engineering, and Product teams.
Participate in core and advisory forums influencing metrics, technology direction, and platform governance.
Provide constructive feedback, technical reviews, and mentoring to peers; help raise overall MarTech maturity.
Anticipate downstream impacts of design decisions and communicate them clearly to stakeholders.
Scope & Impact (Senior / Principal Level)
Owns high-complexity systems that impact multiple teams and regions.
Operates with minimal direction, setting technical direction rather than just executing tasks.
Trusted for judgment calls on ambiguity, tradeoffs, and long-term implications.
Influence extends beyond immediate team; work shapes standards, frameworks, and best practices across Marketing Technology.
Known for turning ambiguity into clarity through analysis, structure, and documentation.
Qualifications
A bachelor's degree and 10 years of professional work experience (or equivalent experience) is required.
Additional Qualifications
Technical
Marketing automation platforms (e.g., Eloqua or equivalent)
Customer Data Platforms and identity resolution concepts
SQL and data analysis for validation and troubleshooting
Data modeling, option value governance, and normalization
Integration patterns, UAT, and production validation
Strategic & Interpersonal
Systems thinking and problem decomposition
Clear written and verbal communication
Cross-functional collaboration and influence
Ability to balance speed, quality, and long-term maintainability
High ownership mindset with strong attention to detail
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Worksite address
natick, MA, 01760, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.