About this opportunity
Amazon lists this Principal Product Designer, Growth & Web Experiences, Kiro opportunity in seattle, Washington. Review the employer’s description below for duties, qualifications and application requirements.
Job description
Description
Kiro is looking for a Principal Product Designer to own the experience strategy and design execution for our marketing website. This is a growth-focused role that blends content strategy, web design, and value proposition storytelling. You'll be the design owner of how Kiro communicates its value to the world, shaping the narrative, designing the experience, and driving the funnel from awareness to product adoption. You'll operate at the intersection of marketing, brand, and product translating complex technical capabilities into clear, compelling web experiences that drive understanding and conversion. You'll set the strategy and bring it to life.
Key job responsibilities
Own the marketing website experience end-to-end from strategy through execution
Content strategy: Determine what story we tell, in what order, and to whom; shape information architecture and messaging hierarchy
Web design & execution: Design user journeys, page flows, and interactions that drive engagement and conversion
Value prop translation: Turn Kiro's technical capabilities into clear, compelling narratives through design
Growth & experimentation: Use data, research, and experimentation to continuously optimize the funnel from visitor to user
Cross-functional collaboration: Partner closely with product marketing, product management, engineering, and brand to ensure alignment between what we build and how we present it
Stakeholder communication: Present strategy, rationale, and trade-offs to leadership with clarity and conviction
Strategic influence: Define the broader experience strategy that connects the marketing website to Kiro's overall growth and product positioning; influence how leadership thinks about the web as a growth lever
Frameworks & principles: Establish design principles, measurement strategies, and decision-making frameworks that create lasting organizational clarity
About The Team
You'll join a dynamic, growing UX team within the AWS Agentic organization that supports each other's development and is passionate about creating exceptional developer experiences. Our team includes designers and researchers across the Kiro product suite. We offer mentorship, autonomy, and opportunities to contribute to our collaborative culture while working on some of the most exciting challenges in developer tools and AI-assisted development.
Basic Qualifications
10+ years of design experience
Have an available online portfolio
Experience with best practices for User Interface Design, Information Architecture, and Interaction Design
Experience in life cycle design projects from design strategy through execution
Preferred Qualifications
Experience providing and effectively communicating strategic and tactical recommendations based on data
Experience designing and prototyping with tools such as Sketch, Photoshop, Illustrator, Axure, Keynote, and InVision
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.
Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at
USA, WA, Seattle - 164,000.00 - 221,800.00 USD annually
Company
Amazon Development Center U.S., Inc.
Job ID: A
#J-18808-Ljbffr
Worksite address
seattle, WA, 98127, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.