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Job description
Job Description:
nAbout the Role:
nAs Principal Product Designer - Subscription Growth (Acquisition), you will define the future of subscriber growth across Dow Jones' portfolio of brands, including The Wall Street Journal, Barron's, MarketWatch, Investor's Business Daily, and future subscription products.
nIn this senior individual contributor role that operates at the intersection of design strategy, business strategy, and growth, you'll establish the long-term vision for how prospective customers discover, evaluate, and subscribe across our Commerce ecosystem - spanning registration, paywalls, shop experiences, pricing and packaging, checkout, identity, and experimentation.
nYou will partner closely with Product, Marketing, Brand, Engineering, Research, Analytics, and executive leadership to solve highly ambiguous challenges and shape investment priorities that accelerate subscriber growth. Your work will define scalable Commerce patterns, influence our acquisition platform strategy, and connect design decisions to measurable business outcomes across multiple brands.
nBeyond delivering exceptional product experiences, you'll mentor senior designers, elevate design quality across Commerce, and establish standards that scale throughout the organization.You will report to the Director of Product Design, Commerce.
nAbout The Team:
nOur Design & Research org brings together world-class designers and researchers with a unified purpose: to connect people to the news and information that matters most. We're the strategic force that transforms deep user understanding into exceptional product experiences across our entire portfolio—from The Wall Street Journal to Factiva.
nOur integrated approach ensures that research insights directly shape design decisions, while design explorations reveal new research opportunities. Together, we're building coherent, accessible experiences that honor our 135-year legacy while pushing us boldly into the future. We're a globally distributed team spearheading a digital transformation at Dow Jones, newly staffed by industry leaders from Google, LinkedIn, The New York Times, and more. Through our combined expertise in design craft and research rigor, we ensure that millions of users can depend on our platforms for truth in a world full of noise.
nYou Will:
nnnDefine the long-term design strategy for subscriber growth across multiple Dow Jones brands.
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nnLead highly ambiguous, business-critical initiatives spanning registration, identity, paywalls, shop experiences, pricing, packaging, checkout, and experimentation.
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nnPartner with senior leadership across Product, Marketing, Brand, Engineering, Research, and Analytics to shape roadmap priorities and strategic investments.
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nnCreate scalable acquisition patterns, frameworks, and interaction models that extend our Index Design System and can be reused across brands.
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nnDrive experimentation strategy by identifying high-impact opportunities throughout the acquisition funnel and translating insights into long-term product improvements.
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nnTranslate customer research, behavioral data, market trends, and business goals into experiences that improve acquisition performance while maintaining a high bar for user experience.
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nnLead strategic design explorations, vision work, and cross-functional workshops that align teams around future Commerce investments.
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nnMentor junior and mid-level designers through design reviews, coaching, and thoughtful feedback that elevates craft across the organization.
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nnInfluence how Commerce measures success by defining experience quality metrics alongside conversion, acquisition, and revenue KPIs.
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nnRepresent Commerce Design within the broader Design & Research organization while contributing to company-wide design strategy and thought leadership.
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n nYou Have:
nnn10+ years of product design experience leading complex digital products.
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nnPortfolio demonstrating systems thinking, product vision, and measurable business impact.
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nnExperience leading highly ambiguous, cross-functional initiatives.
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nnExceptional interaction, visual, systems, and service design skills.
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nnDemonstrated success influencing senior stakeholders and driving alignment across disciplines.
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nnExperience defining design systems, reusable frameworks, and scalable product patterns.
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nnOutstanding communication and storytelling skills.
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nnExpert proficiency in Figma and modern design workflows.
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nnDeep understanding of accessibility and inclusive design.
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nnExperience mentoring senior designers and raising design quality across organizations.
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n nNice to Have:
nnnExperience designing subscription acquisition, paywalls, registration, or checkout experiences.
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nnExperience partnering closely with Marketing or Growth organizations.
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nnFamiliarity with pricing strategy, packaging, promotional offers, or experimentation platforms.
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nnBackground in media, publishing, or consumer subscription businesses.
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nnExperience working across globally distributed organizations.
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n nOur Benefits
nnnComprehensive Healthcare Plans
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nnPaid Time Off
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nnRetirement Plans
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nnComprehensive Insurance Plans
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nnLifestyle programs & Wellness Resources
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nnEducation Benefits
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nnFamily Care Benefits & Caregiving Support
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nnCommuter Transit Program
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nnSubscription Discounts
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nnEmployee Referral Program
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n nLearn more about all our US benefits
n#LI-Hybrid
nEqual Opportunity Employer
nAll qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic under applicable law. EEO/Disabled/Vets
nReasonable Accommodation
nWe are committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application or participating in an interview due to a disability, email us at Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.
nPlease refer to the privacy notice at the bottom of this page for submitting any data access, deletion, or other data subject rights requests, where permitted under your local laws and regulations.
nBusiness Area: Dow Jones - Technology
nJob Category: Software Product Engineering
nUnion Status:
nNon-Union role
nBase Pay Range:-
nWe’re committed to offering competitive and flexible compensation to attract top talent. This pay range reflects our good faith estimate for the role and may vary based on a candidate’s experience, skills, location, and other relevant factors.
nFor bonus-eligible roles, targets are determined based on multiple considerations, including market benchmarks and individual contributions.
nFor benefits-eligible roles, we offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees.
nDow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world’s largest newsgathering operations globally.
nIt is home to leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Barron’s, MarketWatch, Mansion Global, Financial News, Dow Jones Risk & Compliance and Dow Jones Newswires. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).
nReq ID: 54002
Worksite address
new york, NY, 10261, US
Who can apply
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