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Job description
As Principal PMM, you’ll own the overarching AI and Orchestration Innovation narrative for Iterable, connecting individual capabilities into a single, compelling point of view on where AI-driven customer engagement is headed and why Iterable wins
You’ll drive Iterable’s Tier 1 launches, our flagship releases that establish category leadership, earn analyst and press attention, and give the go-to-market org a unifying story to sell against. Key Responsibilities
Define and evolve Iterable’s overarching AI point of view, which is the connective story that links individual capabilities into a coherent AI story and why we win there
Translate deep technical understanding of how our AI actually works (models, agentic workflows, data/orchestration architecture) into customer value that resonates with both practitioners and executives
Craft bold, narrative-driven messaging and positioning that connects AI and orchestration innovation to tangible customer value
Write the Tier 1 launch messaging for flagship AI releases, setting the story every other asset needs to ladder back to
Review and give direction on launch content and campaigns across the team, ensuring every asset ladders back to the launch narrative rather than drifting into its own
Conduct ongoing research into AI market trends, competitive positioning, and customer needs to sharpen and stress-test Iterable’s AI point of view
Partner with product management to ensure the AI narrative reflects real market shifts and informs roadmap decisions
Drive customer adoption and expansion of AI capabilities through lifecycle messaging and targeted enablement
Partner with customer marketing and CS on reference stories and case studies that prove out the AI narrative with real customers
8–10+ years in product marketing at a B2B SaaS company, including ownership of Tier 1 bundled product releases. Prior martech experience is a plus
Experience marketing an AI-native or agentic product, or a platform transitioning from feature-based to AI-managed experiences
Exceptional storytelling: a track record of shaping the strategic “why” behind a launch and translating it into messaging that sells
Deep, genuine understanding of how AI works, including models, agentic systems, and data architecture, with the ability to translate that into clear, differentiated customer narratives
A genuinely AI-forward PMM who is redefining what product marketing looks like by using AI tools in creative, non-obvious ways across research, messaging, and content development
Executive presence: comfortable operating as a strategic peer to senior Product and GTM leaders, with sound independent judgment and limited need for oversight
Benefits
Medical, Dental & Vision Insurance
Life & Disability Benefits
Flexible Spending Accounts
Health Savings Accounts with Employer Contributions
Premium Calm Membership
Health and Fitness Stipend
Paid Parental Bonding Leave
Paid Sabbatical
Internet and Mobile Phone Reimbursement
Learning and Development Stipend
Family Forming Benefits
Paid Holidays
Flexible Time Off
Balance Days
Private Medical Insurance
Group Life Assurance & Income Protection
Health and Fitness Stipend
Premium Calm Membership
Paid Parental Bonding Leave
Paid Sabbatical
Internet and Mobile Phone Reimbursement
Learning and Development Stipend
Family Forming Benefits
Flexible Time Off
Paid Holidays
Balance Days
Private Medical Insurance
Life/Risk Assurance
Meal Allowance
Balance Days
Paid Annual Leave
Paid Holidays
Paid Sabbatical
Teleworking Reimbursement
Executive presence: comfortable operating as senior Product and GTM leaders, with sound independent judgment and limited need for oversightExperience marketing an AI-native or agentic product, or a platform transitioning from feature-based to AI-managed experiencesDeep, genuine understanding of how AI works, including models, agentic systems, and data architecture, with the ability to translate that into clear, differentiated customer narrativesExceptional storytelling: a track record of shaping the strategic “why” behind a launch and translating it into messaging that sellsA genuinely AI-forward PMM who is redefining what product marketing looks like by using AI tools in creative, non-obvious ways across research, messaging, and content development8–10+ years in product marketing at a B2B SaaS company, including ownership of Tier 1 bundled product releases. Prior martech experience is a plus
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Worksite address
denver, CO, 80285, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.