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Job description
Job Details
Location: Greensboro, NC 27409. Position Type: Full Time.
Join the team at James River Equipment. Since 1977, James River Equipment has been providing outstanding John Deere products and services to farmers, businesses, homeowners, and our communities. Each one of our over 50 authorized John Deere dealerships offers a workplace where employees are a family and customers return because of the skill, service and trust our employees provide. As we grow, we value people ready to grow a career that makes an impact far beyond just our daily workplace.
Position Overview
We are seeking a Product Demo Sales Specialist to drive the growth and success of the Cemen Tech product line within our dealerships. This dynamic position offers the opportunity to influence revenue by identifying and pursuing new sales opportunities, building lasting relationships with customers, and becoming an expert in volumetric concrete technology. The Product Demo Sales Specialist will educate contractors, municipalities, and other stakeholders about the benefits of our products, helping them make informed purchasing decisions that positively impact their business.
Key Responsibilities
Have expert knowledge of the full range of Cemen Tech products and solutions, and communicate their value to contractors, municipalities, and key industries (e.g., road construction, commercial building, public infrastructure).
Collaborate with the dealership's sales team to present Cemen Tech products to existing and potential customers.
Conduct ROI analyses for prospects and present the financial benefits of Cemen Tech solutions to support purchasing decisions.
Sell customers the complete concrete production solution, ensuring it aligns with their business needs and offering ongoing customer support.
Provide outstanding customer service, build long‑term relationships, and ensure clients have the knowledge and resources they need to succeed.
Promote the Cemen Tech brand, dealership, and personal expertise through networking, customer interactions, and industry events.
Work closely with the Cemen Tech sales team to meet and exceed regional sales targets, driving product adoption and increasing revenue.
Represent the company and products at trade shows and industry events, continuously expanding product knowledge and promoting the Cemen Tech brand.
Achieve sales targets and actively work toward growing sales in the region, tracking success and strategizing for improvement.
Identify new business opportunities to help customers improve their operations and stay ahead of competition.
Requirements
Travel up to 50‑75% of the time to meet with customers, attend trade shows, and participate in product demonstrations; must be able to travel the JRE footprint easily and efficiently.
Experience in the concrete equipment industry as a demo or specialist strongly preferred.
CDL license strongly preferred to demonstrate the product throughout the dealership footprint.
Recent computer skills including Microsoft Office (Word, Excel, Teams), CRM system usage and related systems.
Proven experience in solution selling, negotiation skills, and effective deal closing.
Excellent communication and follow‑up skills.
Physical Demands
Must be able to frequently stoop/bend, use hands and arms, and stand/walk.
Must be able to lift and/or move up to 30 pounds.
Specific vision abilities required: close, distance, color, and peripheral vision.
Must be able to travel by vehicle or plane up to 100% of the workday.
Benefits
Extended health, dental, and vision insurance (day one of employment).
Health savings account options.
Flexible spending account options.
Disability and life insurance.
401(k) with employer match and profit share (after 90 days of employment).
Annual PPE allowance.
Paid time off and paid holidays.
Employee recognition rewards program.
Opportunities to attend a yearly cruise for top performers.
Opportunities for leadership and professional growth.
Quarterly group outings, company events, and employee recognition programs.
Upon joining James River Equipment, you will be welcomed into a supportive, collaborative, and diverse team that takes pride in a job well done and is appreciated for the work they do!
For more information about what it’s like to work at James River Equipment, please visit our website at
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Who can apply
Review the original listing for work authorization, qualifications and employer requirements.