Job description
Go-to-Market (GTM) Lead (B2B SaaS Product Launch & Growth) – Remote | Startup Environment
Position Type: Full-Time, Remote
Working Hours: Flexible with overlap for U.S. business collaboration
About the Role
At Pavago, one of our clients is hiring a Go-to-Market (GTM) Lead to own the launch strategy and execution for two upcoming B2B SaaS products.
This is not a coordination role.
You will be the first GTM hire, responsible for:
Product launch execution
Beta user acquisition
Positioning & messaging
Demand generation
Outreach campaigns
Launch systems & playbooks
You’ll work directly with leadership and operate in a fast-moving startup environment where execution, iteration, and ownership matter more than hierarchy.
If you’re someone who:
Thrives in ambiguity
Loves building from zero
Thinks strategically but executes hands-on
Has launched SaaS products before
This role is a strong fit.
What You’ll Own
Go-to-Market Strategy & Product Launch (Core Focus)
Own the full GTM strategy and execution for:
Product A
Product B
Build launch plans from:
Positioning
Messaging
Campaigns
Distribution
User acquisition
Personally execute initiatives instead of delegating them
Apply learnings from Product A to improve Product B launches
Beta User Acquisition & Outreach
Identify and recruit beta users
Execute creative outreach strategies to engage early adopters
Build meaningful relationships with users and collect feedback
Drive early product adoption and engagement
Positioning & Messaging
Develop clear, compelling product positioning
Craft messaging that communicates:
Pain points
Value propositions
Product differentiation
Ensure messaging resonates with target audiences and drives action
Launch Campaigns & Growth Assets
Build:
Landing pages
Email campaigns
User onboarding sequences
Launch materials
Support demand generation and early growth initiatives
Coordinate with stakeholders and partners to execute launches successfully
Playbook & Process Development
Document:
GTM learnings
Launch systems
Outreach workflows
Performance insights
Build repeatable GTM frameworks for future launches
Improve launch efficiency and scalability over time
What Makes You a Strong Fit
You thrive in startup environments with high ownership
You are highly execution-focused and move quickly
You can operate independently without heavy structure
You are comfortable wearing multiple hats
You think strategically but execute tactically
You iterate fast based on feedback and data
Required Experience & Skills
Proven experience as an early GTM hire (employee #1–5 preferred)
Experience leading at least one successful SaaS product launch end-to-end
4–8 years of experience in:
Product marketing
Demand generation
Growth marketing
GTM strategy
Strong copywriting and messaging ability
Experience managing:
Outreach
Campaigns
Launch execution
Experience building scalable systems and processes
Nice to Have
Experience in early-stage B2B SaaS startups
Familiarity with:
Product-led growth
Beta testing programs
Founder-led marketing
Experience with:
CRM systems
Marketing automation
Landing page builders
Email platforms
Strong understanding of startup growth dynamics and GTM experimentation
What a Typical Day Looks Like
Build and optimize launch plans
Refine positioning and messaging
Run outreach campaigns for beta users
Create landing pages and launch assets
Analyze user feedback and campaign performance
Coordinate with leadership and stakeholders
Document systems and improve launch processes
In short:
You help bring SaaS products to market by owning strategy, execution, growth, and launch operations from end to end.
Key Metrics (KPIs)
Successful product launches
Beta user acquisition and engagement
Conversion rates across launch funnels
Pipeline and demand generation performance
Speed and quality of GTM execution
Scalability of launch systems and playbooks
Why This Role Stands Out
First GTM hire with high ownership
Direct collaboration with startup leadership
Opportunity to shape multiple product launches
Fast-moving, execution-driven startup environment
Significant growth potential into:
Head of Growth
Product Marketing Lead
GTM Director
Interview Process
Initial Phone Screen
Video Interview with Pavago Recruiter
Client Interview with Marketing Leadership
Offer & Background Verification
Apply Now
If you:
Love building GTM systems from scratch
Thrive in startup execution environments
Know how to launch and grow B2B SaaS products
Want ownership and direct impact
This role is a strong opportunity to lead high-impact SaaS launches and growth initiatives.
Originally posted on Himalayas
Who can apply
Eligible countries: United States. Accepted UTC offsets: UTC-10, UTC-9, UTC-8, UTC-7, UTC-6, UTC-5, UTC+14. Review the full description for employer-specific work authorization, residency and schedule requirements.