Job description
Vividly is the leading modern trade promotion management (TPM) solution built by and for the consumer packaged goods industry. From campaign creation to deductions management and promotion measurement, we help brands manage every element of trade spend. With our easy-to-use platform and industry-leading experience, we pride ourselves on our ability to bring businesses to the next level.
Not familiar with trade promotion spend? That’s OK. Most people aren’t. It’s an $8 trillion dollar problem that is ripe for disruption by an innovative SaaS startup. In order to grow, consumer packaged goods (CPG) brands spend 20% of their topline revenue to get into retailers and promote their products within those retailers. The problem is that today 70% of those promotions are not ROI positive. This is because ROI is hard to track. The industry operates on emails, pdfs, and xls spreadsheets. At Vividly, we’re solving this massive problem with exciting tactics including AI, Machine Learning, and Fintech and adding value to everyone in the chain. Some of our customers include brands you may use and love - Liquid Death, Amy’s, and Perfect Snacks.
About the Role
Vividly is looking for a Product Marketing Manager to serve as the connective tissue between our product, customer success, sales, and marketing teams. This is a high-impact, cross-functional role that will define how we communicate product value, both internally and externally, as we continue scaling into the mid-market and enterprise CPG space.
You'll be the first dedicated PMM at Vividly, which means you'll have the opportunity to build the function from the ground up with the full support of a lean, revenue-oriented team and a robust tech stack.
What You'll Own
Product Release Communication & Customer Education
Partner with Customer Success Managers to proactively communicate product releases directly to customers, ensuring they understand what's new, why it matters, and how to use it
Build and manage a scalable release communication framework that coordinates across product, CS, sales, and marketing
Own the go-to-market process for new feature launches from early awareness through post-launch adoption
Sales Enablement
Develop enablement materials that articulate the strategic differentiators of both new and existing product capabilities, including talk tracks, one-pagers, battle cards, and competitive positioning
Arm the sales and SDR teams with the context they need to confidently sell and demo new functionality, especially as we continue moving upmarket
Translate product specs into business value for finance and sales personas, our two core buyers
Feature Adoption & Revenue Impact
Define and track metrics around feature adoption, customer engagement, and the revenue impact of product releases
Set goals around adoption rates and upsell revenue tied to new functionality
Work with CS and RevOps to identify upsell opportunities unlocked by product releases and build the campaigns and materials to activate them
Product Advocacy Program
Help build and formalize a product advocacy group, structured, incentivized, and consistently engaged
Leverage power users and customer advisors to surface real-world feedback, validate messaging, and generate case study content
Help transition the organization from ad hoc customer feedback to a repeatable voice-of-customer program that informs both roadmap and positioning
Who You Are
4-7 years of product marketing experience in B2B SaaS, ideally with exposure to CPG, retail, or trade promotion management
Startup experience is required. This role wears many hats, operates cross-functionally, and expects you to build process where none exists
Proven ability to translate complex product functionality into clear, compelling narratives for both technical and non-technical audiences
Experience owning go-to-market launch processes end to end, not just the deck, but the cross-functional coordination and follow-through
Comfortable operating in a fast-moving, lean environment where priorities shift and autonomy is expected
Data-driven. You set goals, track outcomes, and use results to iterate
Strong collaborator who can earn trust across CS, sales, and product without formal authority
Why This Role
Our product is shipping features faster than our customers know about them, and our sales team is selling a roadmap that doesn't always have the enablement to back it up. This hire will directly close that gap and own the process that keeps it closed.
Why Choose Vividly?
A modern, remote-first workplace
We are committed to succeeding as a fully remote team, empowering you with the flexibility to thrive, no commute required. Every Vividly team member receives a stipend upon hire to help create a comfortable, productive home office.
Vividly days off & flexible PTO
For most USA holidays that fall on a Monday or Friday, we turn it into a 4 day weekend! Vividly also offers Flexible Time Off (and we really mean it) to help prevent burn out and fuel creativity.
Competitive Benefits
Healthcare, Dental and Vision - We cover 100% of your monthly premiums and 50% of all dependents
401(k) - With a 3% employer contribution
Weekly $20 Sharebite Meal Stipend - For every meal you purchase, they donate a meal through Feeding America!
Monthly $50 Wellness Reimbursement
Monthly $200 Remote Work Stipend
Commitment to our values - The Vividly Code
Kind Ambition -We push boundaries with empathy and integrity
Keep It Real - We are transparent, honest, and authentic
Customer Love - We act as trusted advisors to our customers
Own It - We take responsibility and drive outcomes
Urgency Wins - We move quickly and focus on impact
Pull Together - We collaborate to win as a team
Please note: Vividly will never request sensitive information such as your social security number, bank account information, or other non-publicly available information during the application and interview process. If an applicant is extended an offer of employment, such sensitive information will be requested at that time during the onboarding process. Vividly will never ask you to receive and ship packages or goods as part of the interview. Other practices to be on alert for:
Contact initiated via unsolicited text message or cold call. Vividly does not follow up with candidates through instant messaging applications.
Our Talent Acquisition team only corresponds from email addresses with the domain ‘@govividly.com’. If a generic email ID ending with Gmail/Yahoo or other domain is used while receiving a job offer or interview call, there is a likelihood of a scammer.
While some of our jobs can be found on third party job sites, all of our current job opportunities and descriptions are posted on Vividly’s Careers page, or our official LinkedIn Company Page
The U.S. Federal Trade Commission has published helpful articles to help individuals learn more about protecting themselves from recruiting scams and financial fraud. If you believe you were a victim of such a scam, you may contact your local law enforcement agencies. Vividly is not responsible for any claims, liability, losses, damages, or expenses resulting from scammers or impersonators.
Originally posted on Himalayas
Who can apply
Eligible countries: United States. Accepted UTC offsets: UTC-10, UTC-9, UTC-8, UTC-7, UTC-6, UTC-5, UTC+14. Review the full description for employer-specific work authorization, residency and schedule requirements.