About this opportunity
LegalZoom lists this Product Marketing, Senior Market Research Manager opportunity in mountain view, California. Review the employer’s description below for duties, qualifications and application requirements.
Job description
Senior Market Research Manager
This role is part of the Product Marketing team. You will conduct market research projects and serve as a research partner to teams across the organization. Success requires senior‑level skills in data analysis, cross‑functional communication, and project and vendor management.
Responsibilities
Define market research priorities and proactively address key business decisions
Independently manage both ongoing and ad hoc research studies from end to end, including writing research briefs, drafting surveys or discussion guides, field management, data analysis and presentation of results
Administer online enterprise data platforms, fielding questions from the org, managing user roles, and driving expanded systems integrations
Drive customer journey and persona research to inform marketing and product strategy
Conduct competitive intelligence studies to assess market positioning and white space opportunities
Own ongoing brand health, awareness, consideration, and claims research initiatives, translating findings into actionable recommendations that strengthen brand positioning and drive business growth
Manage relationships with external research vendors and consultants
Oversee budgets and timelines for both ad hoc and ongoing research initiatives
Be the voice of the customer in strategy development, informing critical decisions with data and insights
Work cross‑functionally to get the right insights to the right people at the right time
Lead the development and adoption of agency‑centric research workflows to scale insight generation, automate operational processes, enhance research efficiency, and increase the strategic impact of marketing insights across the organization
Qualifications
8–10+ years of experience in client‑side market research, with at least 3–5 years in the software/technology sector
Ability to identify and apply the right research approach, with a mix of primary and secondary research techniques, both in‑house and through external partners
Proven ability to lead large‑scale research projects with minimal oversight
Deep knowledge of both qualitative and quantitative research methodologies
Strong analytical skills and ability to interpret data to make informed decisions and recommendations, including but not limited to descriptive statistics, formulas, pivot tables, statistical testing, cluster analysis and modeling
Excellent communication skills and ability to present data and insights to internal stakeholders
Experience in any of the following: Customer segmentation
Qualtrics or similar survey programming software
SPSS or similar analytical software
Moderating focus groups / customer interviews
Brand Health Tracking
ThoughtSpot, Amplitude, Tableau or similar first‑party data platforms
A variety of research experience, including quant/qual, across industries/organizations, client / agency‑side, etc.
Experience optimizing workflows and tasks by leveraging AI, including Claude, as a power user
Bonus if you have an advanced degree
Bonus if you have a talent for data visualization or a passion for slide design
Location
This hybrid position will work remotely as well as onsite in our Austin, TX, Sherman Oaks, CA, or Mountain View, CA office. Candidates in Los Angeles are preferred.
Compensation
Salary range: $144,000–$162,000. Compensation is based on location, experience, education, skills, and organizational needs. An annual bonus, incentive bonus, and/or restricted stock units may be provided. Full range of medical, dental, vision insurance; 401(k) with matching; paid time off; health savings account; flexible spending account; short‑term/long‑term disability insurance; plus wellness benefits.
Benefits
Medical, dental, vision insurance
401(k) with matching contributions
Paid time off
Health savings account (HSA)
Flexible spending account (FSA)
Short‑term/long‑term disability insurance
Fertility support
Mental health services
One Medical membership
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Worksite address
mountain view, CA, 94039, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.