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Job description
The Director of Public Relations is responsible for developing and executing a comprehensive public relations strategy that aligns with and supports the company’s sales and product go-to-market (GTM) objectives. The ideal candidate will be a skilled communicator, experienced in media relations, and adept at crafting narratives that drive awareness, engagement, and business growth.
What you will Do:
Strategic Planning & Execution
Develop and implement a forward-looking PR strategy that directly supports sales and product marketing goals.
Collaborate closely with sales, product, and marketing teams to align PR campaigns with GTM plans, product launches, and revenue-driving initiatives.
Identify key messaging opportunities and create integrated communication plans that amplify product value propositions.
Media & Influencer Relations
Cultivate and maintain strong relationships with media, analysts, and industry influencers.
Secure high-impact media coverage, trade publications, and digital platforms for business specifics content.
Work with the Head of Corporate Communications to prepare executives for media engagements, interviews, and speaking opportunities.
Content Development
Oversee the creation of press releases, media kits, bylined articles, blog posts, and thought leadership content.
Ensure messaging consistency across all external communications and brand touchpoints.
Crisis & Issues Management
Work with Head of Corporate Communication on crisis communication PR response strategies to ensure timely and transparent communication.
Contribute to crisis communication plan in collaboration with communications, legal and executive leadership.
Measurement & Reporting
Track and analyze PR campaign performance using KPIs aligned with business objectives.
Provide regular reporting and insights on media coverage, campaign performance, and industry engagement metrics.
You need to have:
Bachelor’s degree in public relations, Communications, Marketing, or a related field.
10+ years of experience in public relations, preferably in a B2B or tech-driven environment.
Proven success in developing PR strategies that support sales and product marketing goals.
Exceptional written and verbal communication skills, with the ability to craft compelling narratives.
Proven leadership experience, including collaborating with cross-functional stakeholders.
Strong media network and experience managing agency partners.
Ability to thrive in a fast-paced, cross-functional environment.
Bloomberg Industry Group maintains a continuing policy of non-discrimination in employment. It is Bloomberg Industry Group’s policy to provide equal opportunity and access for all persons, and the Company is committed to attracting, retaining, developing, and promoting the most qualified individuals without regard to age, ancestry, color, gender identity or expression, genetic predisposition or carrier status, marital status, national or ethnic origin, race, religion or belief, sex, sexual orientation, sexual and other reproductive health decisions, parental or caring status, physical or mental disability, pregnancy or maternity/parental leave, protected veteran status, status as a victim of domestic violence, or any other classification protected by applicable law (“Protected Characteristic”). Bloomberg prohibits treating applicants or employees less favorably in connection with the terms and conditions of employment, in all phases of the employment process, because of one or more Protected Characteristics (“Discrimination”).
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Worksite address
arlington, VA, 22201, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.