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Job description
Lead Sales. Drive Occupancy. Shape Growth Across Communities.
Community Texas Support Center
3501 Olympus Boulevard, Dallas, Texas 75019
Pay Range: $132,200.00 - $190,300.00+ Annual
At Lifespace Communities, sales leadership is more than hitting targets; it’s about creating meaningful connections, building high‑performing teams, and helping residents confidently choose their next chapter. We’re looking for a strategic, results‑driven Director Area Independent Living Sales to lead sales performance, occupancy growth, and Independent Living expansion across multiple communities.
What You’ll Do
As the Director Area Independent Living Sales , you will serve as a key sales leader responsible for driving occupancy, revenue growth, and sales excellence across assigned Lifespace Communities.
Key Responsibilities
Develop and execute regional sales strategies to achieve or exceed occupancy and revenue targets for Independent Living (IL) communities
Partner with, mentor, and support Community Sales Directors to strengthen pipeline health, improve performance, and elevate sales execution
Analyze market trends, competitive positioning, pricing, and occupancy performance to identify growth opportunities
Drive lead generation, referral development, tours, and sales conversion strategies across multiple communities
Collaborate with Executive Directors, Sales Leaders, Marketing, Operations, and Finance to align sales efforts with business goals
Evaluate and optimize pricing strategies to maximize market competitiveness and revenue outcomes
Lead regular sales reviews, performance discussions, and strategic planning sessions
Utilize CRM tools and reporting to monitor KPIs, identify trends, and implement action plans
What You Bring
8–10+ years of senior sales leadership experience, ideally across multi‑site or regional operations
Required: Direct experience in CCRC/Life Plan communities with strong knowledge and experience selling LifePlan models, Type A and Type B contract sales
Proven success driving occupancy, revenue, and sales performance across multiple communities or regional markets
Deep understanding of IL sales strategy, consultative selling, and long‑cycle decision‑making within senior living
Strong expertise in market analysis, pricing strategy, competitive positioning, forecasting, and sales pipeline management
Experience coaching, mentoring, and developing high‑performing Community Sales Directors or similar sales leadership teams
Proficiency with CRM systems (Salesforce or similar) and Microsoft Office tools
Bachelor’s degree in business, Marketing, or related field preferred
If you are a high‑performing senior living sales leader with deep Life Plan / Type A / Type B contract experience and know how to build momentum, coach teams, and drive results, we’d love to meet you.
Lifespace Communities is one of the nation’s top 10 largest nonprofit senior living organizations. Founded in 1976, Lifespace Communities owns and operates 15 continuing care retirement communities in seven states, serving more than 5,200 residents and employing over 4,500 team members. The organization is committed to creating communities where people are empowered to live their aspirations.
Equal Opportunity Employer
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Worksite address
delray beach, FL, 33483, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.