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Job description
Salt Lake City, UT (Hybrid) | Full-Time | $90,000-$100,000/yr
About the Role
The leading presenter, distributor, and marketer of Broadway theatre worldwide is hiring a Regional Director of Marketing to create and execute fully integrated advertising and promotional campaigns for Broadway presentations across Salt Lake City, Boise, and Albuquerque. This is a data-driven role requiring an innovative, tech-savvy, digital-forward approach.
The director oversees all marketing efforts across these mountain markets, including subscription campaigns, single-show advertising, digital strategy, email marketing, social media, and grassroots promotions. A hybrid work schedule is available.
What the Role Covers
Managing subscription campaigns including overall strategy, timeline, budget, marketing materials, and sales monitoring
Creating advertising plans for season and single-show budgets with local partner input; facilitating show approvals where necessary
Setting goals, priorities, timelines, sales, marketing, and pricing strategies in coordination with vice presidents, ticketing teams, and local partners
Managing and tracking show budgets based on approved spend; tracking ROAS and adjusting advertising based on return and forecasted sales
Facilitating media buys in specific markets
Strategizing with digital marketing management for all digital placements including OTT, retargeting, and paid social
Creating and implementing timely, targeted email and social media campaigns for shows, subscription efforts, and institutional marketing
Maintaining local market webpages, ensuring updates and brand standards align with national marketing
Advising or directing local public relations and group sales efforts
Overseeing media and non-media promotions and grassroots promotional effortsUtilizing Domo and BI tools to guide decisions on advertising spend, single-ticket revenue pacing, and market-to-market analysis
Acting as liaison between local markets and the New York design team, national staff, show press agents, and ticketing partners
Providing strategic direction and support for organic social media content
Qualifications
Bachelor's degree in marketing, communications, or advertising preferred (additional experience may be substituted)
3-5 years of experience in live event sales preferred
Strong Microsoft Office skills with emphasis on Excel
Strong sense of creativity and intuition
Attention to detail and ability to manage multiple projects simultaneously
Preferred
Google Ads certification
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Worksite address
salt lake city, UT, 84193, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.