Regional Retail Marketing Manager, IL

Job description

The Role

Green Thumb Industries is looking for a strategic, results-oriented marketing manager to owndigital and loyaltymarketing for our Illinois dispensary network. This is a centralteamindividual contributor role reporting to the Retail Brand Director, sitting at the intersection of brand, performance, and field execution.

The Regional Retail Marketing Manager willbe responsible forconceiving activation concepts, leading cross-functional implementation,monitoringperformance, and iterating quickly based on resultsfor loyalty and digital marketing channels. The role spans the full customer lifecycle: driving net new customer acquisition andretainingand growing the customers we already have.This individual will collaborate closely with our regional and central marketing teams.Illinois is theinitialgeographic focus of this role; as GTI's regional marketing model evolves, this person's scope may expand to includeadditionalmarkets.

This is not a purely strategic role. At times, this person will be expected to show up in the field to support or lead in-person activations alongside store teams and local partners.

Responsibilities

Concept Development & Campaign Strategy

Serve asanideation engine for Illinois retail marketing,generating activation concepts across paid media, loyalty, eCommerce, and in-store experience improvements

Translate market-level insights (competitive, seasonal, behavioral) into actionable campaign briefs and activation plans

Build andmaintainan Illinois activation calendar that aligns cross-functional workstreams around a coherent market strategy

Balance acquisition-focused initiatives with retention and lifecycle programming, ensuring the full customer base is addressed

Cross-Functional Implementation

Lead implementation of Illinois campaigns in partnership with Paid Media, Loyalty, eCommerce, Retail Operations, and Local Marketingteams,owning the through-line from concept to execution

Brief partner teams clearly, track deliverables, and resolve blockers to keep initiatives on schedule

Coordinate in-store marketing execution - including signage and point-of-sale materials - in partnership with Retail Ops and the Commercial team

Performance Monitoring & Optimization

Define success metrics for each initiative at the outset and hold accountability for tracking and reporting on them

Monitor campaign and program performance on an ongoing basis across acquisition, retention, and engagement KPIs

React quickly to performance signals,scaling what is working, pausing what is not, and proposing adjustments to partner teams with clear rationale

Contribute Illinois-level insights to broader Retail Brand team planning and strategy discussions

Field Activation

Show up in person for key activations, events, and store visits across Illinois as needed. This is a hands-on role, not a desk-only one

Build relationships with store teams and use field time to gather firsthand insights that inform future marketing decisions

Represent the Retail Brand team on the ground, ensuring activations are executed to standard and reflect the Rise brand

What Success Looks Like

Illinois has a live, cross-channel activation calendar that is regularly refreshed and clearly tied to acquisition and retention goals

Net new customer acquisition in Illinois improves measurably, with clear attribution to marketing-driven initiatives

Retention metrics - repeat visit rate, loyalty enrollment, customer LTV - trend positively in Illinois

Partner teams (Paid, Loyalty, eCommerce, Regional Marketing, Retail Ops) regard this person as an organized, reliable, and proactive collaborator

This person is actively building the playbook for how GTI approaches regional retail marketing, one that can scale to other markets

Qualifications

4-6+years of experience in retail marketing, growth marketing, or a closely related field,ideally with exposure to both acquisition and retention/loyalty

Demonstrated ability to move from concept to execution: you can write a brief, align stakeholders, and see a campaign through to launch

Comfort working across multiple marketing channels simultaneously (paid, organic, email/loyalty, in-person) and synthesizing them into a coherent market plan

Strong analytical instincts - youmonitorperformance proactively and can translate data into clear recommendations

Effective cross-functional communicator; able to align teams with different priorities and work styles around shared goals

Self-starter whooperateswith a high degree of autonomy and thrives without a lot of top-down direction

Willingness to travel regularly within Illinois; Chicago-area base preferred

Cannabis industry experience is notrequired; comfortoperatingin a regulated, fast-moving environment is

Additional Requirements

Must passany and allrequired background checks

Must be and remain compliant with all legal or company regulations for working in the industry

Must possess valid driver's license

Must be a minimum of 21 years of age

Must be approved by state badging agency to work in cannabis industry

A Note on Geographic Scope

This role is initially focused on Illinois, one of GTI's largest and most strategically important markets. As GTI continues to develop its regional marketing model, there is a meaningful possibility that the scope of this role expands to encompass additional states. Candidates should be open to that evolution and energized by the prospect of building something that scales.

The pay range is competitive and based on experience, qualifications, and/or location of the role. Positions may be eligible for a discretionary annual incentive program driven by organization and individual performance.

Green Thumb Pay Range

$85,000—$105,000 USD

Who can apply

Review the original listing for work authorization, qualifications and employer requirements.